Updated: Oct 5, 2021
Learn to change your customer behavior and perception about your food culture that interns may influence your customer buying decisions.
Client: Star Thai & Sushi, Siesta Key, Venice, Fl
Goals & Mission: Establishing Brand Promise & Brand Unique Selling Proposition.
Campaign Designer: Chez Boodparset
Brand Manager/Digital Design: Chez Boodparset
You've Got to Get Creative With Selling
Even the during the COVID pandemic, our restaurants are still striving after a few weeks of reopening. Although when the feelings of uncertainty still roaming everyone's mind, but never once I had doubt that we wouldn't make it from this. Personally, partly, it's because collective, we have done our job really well since the beginning interms of following the brand strategy that I have set since I took over the position as a GM of this restaurant brand. Brand is a promise. However you have positioned your brand to be, be sure to deliver it. This is a result of the important of knowing your brand core values, delivering your brand promise and maintaining your brand consistency.
We Use Food As Connection
At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our samples, appetizers, cocktail shots or sweet desserts. Then watch the conversations open up. Eating out is a social thing. The majority of social activities involve food. And there is something about eating in social gathering that helps to bring people together. Food is a shared experience. There is an old saying that If you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite. As a brand manager, I hold that ideal and value dearly. I also train my staff the same ideology as well.
"I'd pass on everything I know about brand and marketing to my staff. We would have staff training regularly on the important of restaurant branding, customer loyalty, customer experience building, to our brand core values."
- Chez Boodparset, Loft16 Brand Management
There is an old saying.."Every bite takes you home..." I love that ideology so much. It's because food makes us feel good, alive and vibrant. For foodie, in addition to having a full belly, there is something very satisfying about trying new things, being exposed to new color, taste and experience. Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.
We Sell The Experience
Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. In fact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. Food can definitely change the perception of consumer behavior.
At the restaurant, we want showcase food as experience. When customers see the way food is arranged on the plate actually affects our perception of taste and our enjoyment of a dish - another demonstration of just how interlinked our senses really are. Here, food presentation is taken seriously because it is what the customers will judge the establishments on. In general, the first impressions always matter. In culinary scene is no different.
We have found that food presentation has significantly impacted on the way in which customers consume their foods. All the senses play a huge role in experiencing food from the different in colors, shapes, textures, the smell, sizes and variety of food. For chefs, we can alter their deception simply by changing the way we presenting our dish. One of head chefs believes that the consumer attitudes towards food is all mental construct. If we can change their deception with wow factor and positive experience, we can the way they see food then their experience changed forever. The first impression of your customer experience, may also be their last impression of your brand. So make it count!
We Use Food As Art of Expression
In restaurant branding, consumer is always at the center on what we do. As a Brand manager, I believe developing a good relationship with the target market and how brand is perceived in the market is another key point in restaurant branding. Food is an art. And beautiful art is another language. If you can communicate with your customers with food art, you will find that connection.
Food presentation is a vital ingredient for culinary success. The way that food looks can drastically change the way our taste buds perceive it. At our restaurant, food presentation is taken seriously by our chefs because it is what the customers will judge the establishments on.
When something is beautifully is presented onto your place your mind often changes the way you judge the food. When it comes to food, looks matter. Most great chefs spend as much time thinking about how to present a dish as they do the ingredients. For our chefs, the art of plating food is where they find they can be the most creative. This is where domain. Most of our chefs admit that they're always have to think about the next step, how they can improve themselves in terms of technique, creativity, texture, looks. They always have to work to be more creative. It’s very exciting part of what they do.
We Leap What We Sold
Change Consumer Behavior Leads To Better Brand Experience and influences Buying Decisions. Collectively, we have made a conscious effort about changing the way people experience food. Although, the attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences. Their perception about food often leads them to accept of one dish over another.
As marketer and chef, we can change that. I believe that the consumer attitudes towards food is all mental construct. If we can change their deception with wow factor and positive experience, we can the way they see food. It's about re-training their thinking. Changing your customer deceptions about food can lead to improving your brand experience, customer retention, gain more new customers, fill in more seats, brand exposure, more up-sells, perhaps change or improve your brand reputations. All these elements translate to increase in revenue and brand journey.
Loft16 Restaurant Brand management and consultant in Sarasota: Website
About Chez Boodparset,
Loft16, Brand Management
Restaurant Brand Consultant: Connect