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My Life As A Brand Manager

life is a wonderful gift

Life is a wonderful gift. It really is, and as we travel and experience more of the world and life, we often become overwhelmed with gratitude and appreciation for all the beautiful moments we enjoyed and people we’ve shared them with.

A Life Well-Lived Gives You A New Purpose

I get to travel often, whenever I like, where ever I like. Traveling is an amazingly underrated investment in yourself. As you travel you’re exposed to more new people, cultures, and lifestyles than you are living in your homeland all the time. With all the newness in your life, you’re also opened to new insights, ways of seeing the world and living, which often gives people a new purpose for their lives. If you’re feeling stuck on what your purpose is, what you want to do with your life, the career or educational path you want to pursue, go travel…you might just be surprised about what you discover as a new sense of life purpose and direction. Traveling is wonderful in many ways. It captures us with a sense of wanderlust and has us longing for more destinations to visit, cultures to experience, food to eat, and people to meet. As amazing as traveling is, most of us think we need to wait until our later years to really explore a lot of the world.

My Life Is Brilliant

Traveling is one of the easiest ways to become aware of the magic that weaves all of creation together through serendipity.

How Little We Are Comparing to...

Life is a wonderful gift. It really is. No one realizes how beautiful it is to travel until he/she comes home.

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Good Things Often Happened Outside Your Comfort Zone

As a GM for our restaurant  franchise, on daily basis, I work closely with the owners, share holders and vendors on their marketing objectives to craft our brand strategy, campaign and ensure the right messaging is delivered to their target customers. At the ad agency, I would hand over the project back to the client once it's done. Here, as a creative brand director, I handle many aspects of the business. My responsibilities is a continuous on going project. I also oversee our brand development strategy, advertising and design, identify our target market, research on target group, setting our brand positioning, and social media  content marketing. I monitor their advertising and marketing activities to ensure the right message is delivered for our products and service. I plan and analyst how our brand is perceived in the market and developing a good relationship with the target market in all touch points. This forces me to constantly learning, developing and adjusting myself all the time.

LIFE IS PRECIOUS

Life is a wonderful gift. It really is, and as we travel and experience more of the world and life, we often become overwhelmed with gratitude and appreciation for all the beautiful moments we enjoyed and people we’ve shared them with. 

Chance To Tell Really Good Stories

Both work or travel give me a deep sense of purpose driving by passion. Here at work, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell an unique brand story. This restaurant brand has amazing products right of the bat-excellent Asian Fusion and Thai food, superb sushi. This is what sets them ahead from their competitors. They're certainly set a high standard for their product. StarThai definitely puts their heart and passion into their culinary standards. I had the opportunity to watch their chef at work one day. I truly admire their attention to details, the art of preparation, the decor, their overall presentation and of course the quality of the sushi itself. These are the qualities that set them apart from their competitors. I knew then I had something great to work with. 

 “Life is either a daring adventure or nothing.” – Helen Keller

Traveling is one of the easiest ways to become aware of the magic that weaves all of creation together through serendipity.

“Perhaps travel cannot prevent bigotry, but by demonstrating all peoples cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends.” – Maya Angelou

 

 

When we spend time away from home, especially in a place where we don’t have the same luxuries readily available to us…like a village that runs without electricity…we become more aware and appreciative for the luxuries we have back at home. Traveling is an amazingly underrated investment in yourself. As you travel you’re exposed to more new people, cultures, and lifestyles than you are living in your homeland all the time. With all the newness in your life, you’re also opened to new insights, ways of seeing the world and living, which often gives people a new purpose for their lives.

Living

 Well

Traveling is wonderful in many ways. It captures us with a sense of wanderlust and has us longing for more destinations to visit, cultures to experience, food to eat, and people to meet. As amazing as traveling is, most of us think we need to wait until our later years to really explore a lot of the world.

travel Well

 As amazing as traveling is, most of us think we need to wait until our later years to really explore a lot of the world.

Every Level Of Your Life Demands Different You

As a brand manager, I.m obsessed by the idea that good brand sells experience and tells stories. I'm treating this venture as a branding project. This restaurant is like another one of my clients in brand building. I want to build a good brand experience around it rather just another restaurant project. By winter 2017, I began to build this brand from defining its objectives/goals, establishing its target market, creating brand identity, building brand awareness, and brand loyalty building. More over, we want to create a positive yet memorable brand image in our audience's minds about who we are and why they should come to us instead of our competitors. The more consistent our messaging is, the more consistent our branding will be. I have to ensure our brand consistency and message is delivered in all customer touch points. After all, the objective of creating brand consistency is to build awareness and developing trust and loyalty with our customers.

What I've Learned From The Experience

Do things that inspire you. Your value is a reflection your believe. Similarly, brand core value is your message that speaks everything about you or your product. Through strong branding, we want our message to tell story of who we are, what we're offering that others don't, who we are targeting and why we're different. Our core value is our message. Our brand identity must reflects our brand core value. Our core value is our message. And our message is StarThai loves to delight our customers with the idea of "This is a place of discover". This is a place of a foodie type of people, a food explorer, a story teller and a place of celebration. 

 

Time is precious. It goes by very quickly if you don't learn to manage your time accordingly. I believe that every new challenge of your life will demand a different you. By doing so, I'm handling both roles consistently. I'm a restaurant GM;I'm also a brand manager (BM). It requires the best out of me. From brand point of view, I'm the gatekeeper of the brand’s reputation in all touch points. It's an on going project. 

"Do things that inspire you yet keep in mind that your value is a reflection your believe. And our time is so precious. So there is no such thing as a perfect ideal time."

- Chez Boodparset

WE'RE ALL CONNECTED

Just as we notice how we share similar needs, how our perspective of our home expands, and how we become close friends with others from different backgrounds and cultures, we begin to realize how we are all connected. 

Experience LIFE, WONDERFUL GIFT

Traveling is one of the easiest ways to become aware of the magic that weaves all of creation together through serendipity and synchronicity with perfect timing.