top of page
Smokey Dish

Why Restaurants Need to Have a Brand to Thrive?

Food plays with your senses like many other forms of art. The art of culinary is also a story telling form of conversation piece. Your brand experience matters.

"Hi, I'm Chez, A Brand Strategist. I Collaborate with Restaurants & Retails in Building a Strong Brand Presence to Reach Thier Highest Profit Potentials."

Devote Yourself to Customer Service

Chez loft16D.jpg

"Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand."

#1. Know Who Your Target Audience Is

Target Audience is the specific group of consumers most likely to want your product or service. Once you identified your target, your campaign should cater to their need.

Salmon Tartare
thumbnail (11).jpg
Fancy Sushi Dish
Chez Loft16 SRQ.jpg

#2. Food is Your Product

People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity. There is something about eating in social gathering that helps to bring people together.

Tempura Bite
Chef chez2.jpg

Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.  

I, Myself, Also Love to Create!

"I'd Like to Take the Audience through The Journey of Eating!"

thumbnail (50).jpg
Sushi SRQ 9.jpg

It's About the Brand Experience

Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.  

Create that Wow Factor Experience!

There are 5 senses used when tasting food and drink, e.g. sight, hearing, smell, taste and touch. Scientists believe humans innately like smells signaling valuable nutrients. There is something about eating in social gathering that helps to bring people together.  

SiestaKey13.jpg
Making a Drink

#4. Utilize All the Senses to Attract Customers

Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.  

Star sushi.jpg
Restaurant-Consulting.jpg
SRQ Sushi.jpg
Loft16 Restaurant Branding.jpg

#5. Establish Your Brand Personality!

Are you fun, high end, authentic, or trendy brand? Learn to identify your brand personality. People are associated your brand with how they perceive you. And they make a judgement based on how brand represent itself.

party3.png

Selling the Journey of Eating Is An Art.

Food connects us to the world around us. Again, eating is a social thing. Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original.

#6. Build A Member List to Boost Repeat Customers

Your brand promise, brand identity, brand core value and brand uniqueness are enabled you to stand out to potential customers in the market. This is why your customers keep coming back.

Client: Nicky's Lounge

Nickys-Sarasota20.jpg
bar.jpeg

Your Brand Promise Matters

Brand Promise is a value or experience a company's customers can expect to receive every single time they interact with your brand.

A Brand Promise...

"What Promises Are You Making to Your Customers?"

A brand promise is an expectation that you promise your customers what to expect every time they're here.

Waitress

Top Best 50 Restaurants In Sarasota Award!

Remind yourself, people are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity. There is something about eating in social gathering that helps to bring people together. 

Sushi10.jpg

#7. Keep Your Brand Promise, and Always!

Social Proof Drives Purchases. When people like something, they will share it. This means that whatever your industry, having a positive online presence is a key part of building your brand.

Mixologist Preparing a Drink
SRQ SUshi3.jpg
Chez loft16E.jpg
Preparing Cocktail
SRQ Sushi 4.jpg

Keep Your Online Presence Relevant 

There is something about eating in social gathering that helps to bring people together. People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity.

RestaurantBranding Sarasota10.jpg

"Food connects us to the world around us. Again, eating is a social thing. Food connects us all. Food connects us to each other, to our own pasts and identities or memories, and nature and its original."

MTV Backstage5.jpg

#8. Build Brand Trust

Brand trust is the amount of respect and loyalty customers have for your brand.  And how strongly your customers believe you can deliver on your promises. We, as humans, tend to trust what other humans say and do. 

thumbnail (6).jpg
SRQ Sushi2.jpg
Cocktail in Bar
Girls Night Out

How-to Dominate Online Tips

Business is about focusing on your customers because customer experience is at the heart of a good unique selling proposition.

Loft16-branding-SRQ.jpg

Be Consistent with Your Brand Presence

A common rule of thumb is that B2B businesses should spend between 2 and 5% of their revenue on marketing of your gross revenue for marketing and advertising.

 

Business on a budget?

Taking Food Photo with Smartphone

Content Content Content

Online content is everything. If you want your business to grow exponentially, you’ll need to bring in a team. 

Preparing Cocktails

Invest In Marketing

You can’t know what you can’t measure. Your sales, food cost, traffic, POS system reports, average transaction/value per customer etc. YOUR numbers tell everything going on in your establishment..

Restaurant Brand 

Good Restaurant Brand Is Created Inside Out

Why should customers come to see you? When customers continue to support you, buy from you and come to visit you no matter what is a sign of strong brand loyalty is. 

Friends
Nickys-Sarasota20.png

Know Your Customers!

Your brand credibility gives you a direct way to communicate between your brand and your customers. Your brand promise and credibility offer a direct line to customers. This is where conversations happen. 

  • Daily Occupancy: Paying attention to the trend

  • How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..

  • Overall Customer Satisfaction: What is the percentage?

#9. Use Product to Connect

Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing. Food is an art.

Orange Cocktail
Happy Hour

Brand Is the art of Story Telling

Brand trust is loyalty. Some of the most successful brands are the most relevant brands. Brand relevance comes down to trust. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Food presentation is a vital ingredient for culinary success. 

#10. Brand Loyalty Builds Brand Ambassador!

When customers continue to support you, buy from you and come to visit you no matter what is a sign of strong brand loyalty is. 

Nickys-Sarasota.jpg
restaurant marketing.jpg

#12 Your Content Is Everything!

Food presentation is a vital ingredient for culinary success. The way that food looks can drastically change the way our taste buds perceive it.

Chez loft16 B.jpg

Best of the Year Award!

These honors and awards are the result of numerous, hard-working people in the industry.

Read more

Hi, I'm Chez!

I'm A Brand Consultant

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your

Me_edited.jpg
bottom of page