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Restaurants Should Use Their Brand to Sell

Food plays with your senses like many other forms of art. The art of culinary is also a story telling form of conversation piece. Your brand experience matters.

"Hi, I'm Chez, A Brand Strategist. I Collaborate with Restaurants & Retailers Locally in Building a Strong Brand Presence to Reach Thier Target Audience & Meet Their Highest Profit Potentials."

Selling Like You're Saving Your Business!

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"Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand."

#1. Know Who Your Target Audience Is

Target Audience is the specific group of consumers most likely to want your product or service. Once you identified your target, your campaign should cater to their need.

Salmon Tartare
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Image by Kiyoshi

#2. Know Your Brand Core Value

People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity. There is something about eating in social gathering that helps to bring people together

What Makes You Different?

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Image by Daniel Lee

#3. Sell the Experience, Not Just the Product!

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. 

"Your Restaurant Should Operates Like Any Great Brands"

Your brand promise, brand identity, brand core value and brand uniqueness are enabled you to stand out to potential customers in the market. This is why your customers keep coming back.

Brand Building

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Waitress

Your Service Is Part of Your Brand!

Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.  

Know What Makes Your Brand Unique?

There are 5 senses used when tasting food and drink, e.g. sight, hearing, smell, taste and touch. Scientists believe humans innately like smells signaling valuable nutrients. There is something about eating in social gathering that helps to bring people together.  

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#4. Utilize All the Senses to Attract Customers

Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.  

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Image by Louis Hansel
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Image by Ryunosuke Kikuno

Create A Unique Brand Experience!

Are you fun, high end, authentic, or trendy brand? Learn to identify your brand personality. People are associated your brand with how they perceive you. And they make a judgement based on how brand represent itself.

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#5. Establish Your Brand Personality!

Food connects us to the world around us. Again, eating is a social thing. Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original.

Image by Airam Dato-on

Amplify Your "Wow Factor!"

Brand Promise is a value or experience a company's customers can expect to receive every single time they interact with your brand.

A Brand Promise...

"What Promises Are You Making to Your Customers?"

A brand promise is an expectation that you promise your customers what to expect every time they're here.

Top Best 50 Restaurants In Sarasota Award!

Remind yourself, people are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity. There is something about eating in social gathering that helps to bring people together. 

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#7. Use Psychology in Your Menu Design

Restaurants should use the principles of menu psychology to influence their menu design. The goal is to create menus that prompt customers to choose their order immediately without considering the price.

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Woman taking a picture of her meal

Utilize Technology to Keep Your Brand Relevant

There is something about eating in social gathering that helps to bring people together. People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity.

Well Designed Menu

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"Food connects us to the world around us. Again, eating is a social thing. Food connects us all. Food connects us to each other, to our own pasts and identities or memories, and nature and its original."

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Girls Night Out
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Eating at the Bar

2023 Best 40 Restaurants In Sarasota Award!

There is something about eating in social gathering that helps to bring people together. It’s because Food is often used as a means of retaining their cultural identity.

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#8 Identify Your Wow Factor!

What makes you different? Brand trust is the amount of respect and loyalty customers have for your brand.  And how strongly your customers believe you can deliver on your promises. We, as humans, tend to trust what other humans say and do. 

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Strong Brand

Good Restaurant Brand Is Created Inside Out

Why should customers come to see you? When customers continue to support you, buy from you and come to visit you no matter what is a sign of strong brand loyalty is. 

#9. Build Emotional Connection

Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing. Food is an art.

Build Experience

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Friends

Good Brand Is the art of Story Telling

Brand trust is loyalty. Some of the most successful brands are the most relevant brands. Brand relevance comes down to trust. Food connects us to each other, to our own pasts and identities, memories, and nature and its original. Food presentation is a vital ingredient for culinary success. 

More Fun!

Keep Your Online Presence Relevant 

There is something about eating in social gathering that helps to bring people together. People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity.

Consistent Online Presence

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#10. Brand Loyalty Builds Brand Ambassador

When customers continue to support you, buy from you and come to visit you no matter what is a sign of strong brand loyalty is. 

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#12 Your Content Is Everything!

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your brand.

Hi, This is Chez!

I'm A Brand Consultant

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your brand.

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