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Hello, Sarasota!

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NICKY'S LOUNGE

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Brand Management

Brand management is the selling of all senses, ambiance, business goals, the numbers, the perfectionist, the products, the art of pervasion, the brand personality, the consistency, and all the way to customer experience. However, at the end of the day, it’s about making the people who come to your restaurant happy. 

Brand Matters

A brand represents the sum of people's perception of a brand's customer service, reputation, advertising, and identity.

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Digital Branding

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"Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. "

CHEZ BOODPARSET

LOFT16 Founder

What's Digital Branding?

How your brand communicates to your customer in all consumer touch points.

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MY STORY

My Story

After a decade of working in various design and marketing firms, inhouse design companies to freelance consulting, I decided to take my skills, experience, and drive to build a brand that devotes itself to help small businesses. 

 

I left a corporate world during the pandemic of 2020 and moved to Sarasota to help one small restaurant franchise brand. I helped raise this brand into a multiple award-winning brand. I knew then that this is my new career path. And this is when LOFT16 brand formed.

Strategic Digital Brand Planning

The culture of digital marketing is flourishing and has completely changed the way traditional businesses function. Brand planning can benefit your business.

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Helping the Community to Thrive

Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. 

This is Where Brand and Technology Meets

Web technologies allow companies to design a certain image and to attract and generate customers' loyalty. internet technology creates a business more effective and minimizes costs, increasing business prospective.

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Brand Mission

"Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. Getting to know your target audience allows your marketing to be finely targeted"

Chez Boodparset, Loft16 Founder

High Performance Awards

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