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Hello, Sarasota!

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NICKY'S LOUNGE

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Brand Management

Brand management is the selling of all senses, ambiance, business goals, the numbers, the perfectionist, the products, the art of pervasion, the brand personality, the consistency, and all the way to customer experience. 

Your Brand Matters

A brand represents the sum of people's perception of a brand's customer service, reputation, advertising, and identity.

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Digital Branding

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Connect Your Brand to the Audience in the Digital Age

How your brand communicates to your customer in all consumer touch points is essential aspect of your brand management. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to.

Branding Services

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MY STORY

Hi, I'm Chez! -A Brand Specialist.

After a decade of working in various design and marketing firms, inhouse design companies to freelance consulting, I decided to take my skills, experience, and drive to build a brand that devotes itself to help small businesses. 

 

I left a corporate world during the pandemic of 2020 and moved to Sarasota to help one small restaurant franchise brand. I helped raise this brand into a multiple award-winning brand. I knew then that this is my new career path. And this is when LOFT16 brand formed.

Connect Your Brand to

the Consumer Touch Points

The culture of digital marketing is flourishing and has completely changed the way traditional businesses function. Brand planning can benefit your business.

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Meeting Room
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Digital Brand Strategist...

  • Oversee all marketing operations of your business brand 

  • Drive revenue by increasing sales through marketing activities

  • Social Media Growth and Strategy

  • Visual Brand Management

  • Ensure your brand's marketing efforts are executed properly

"Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to."

Digital Marketing & Campaign Planning

Strategic planning from brand positioning, define all marketing channels, and turn your brand performance insights into potential marketing opportunities. 

Company discussion

Create the Strategies that Define How People Perceive Your Brand. 

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision.

Business Meeting
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High Performance Awards

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DIGITAL BRANDING  

What Project Are You Working on?

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