Updated: Jul 8
Why Restaurants Need More Customer Reviews
You've probably never thought of your customers as content creators, or brand ambassadors but I would like to convince you to think otherwise.
Brand manager: Chez Boodparset
Loft16 Brand Development: Sarasota, FL Website: loftsixteen.com
“If you don’t care, your customer never will.” – Marlene Blaszczyk
Why You Need More Customer Reviews
Customer review is important, in fact, very important. Customer reviews not only do help with SEO for your business, they’re also summed up as part of your online presence. As matter of fact, everything you do on your online presence helps improve search rankings and overall SEO efforts greatly from your website, online content, customer reviews, feedback, article posts to your overall online presence.
Feedback equals to more keywords
First of all, what are keywords? Keywords are what people type into a search engine when they are looking for something online in this case your business. Customer reviews are made up some of the keywords that are relevant to your product or service. Remember customer feedback equals to more keywords. The more positive feedback, the better. Think about it, let customers do all your content for you simply by being great at what you do. They are your brand ambassador. Let them do their thing while you do yours.
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
Google trusts reviews
Google has developed a way of understanding reviews just as we do. It’s because Google trusts reviews. Any positive reviews would notify Google almost just as a link would. So go ahead focus on providing great service to your customers and directing them to give your business a high quality reviews.
Not only customer reviews, helps improve your overall online presence, customer reviews impact bounce rates it also help improve search ranking as well. Customer reviews increase both consumer knowledge and brand trust and thus people are likely to spend more time browsing your site and be convinced enough to be directed by your Call-To-Action.
“If you are not taking care of your customers, your competitor will.” – Bob Hooey
Different ways you can increase for customer reviews
Targeted website surveys
Feedback button for your customers on your business website
Make a regular announcement on your social media
Create a structured process for getting feedback from your customers at the restaurant
Train and educate all your staff about the topic
Send out email surveys to new and current customers.
Be consistent about your creating a positive customer service
Train your staff regularly about creating a positive customer service
What I Do:
At loft16 Brand Development, we collaborate with local businesses especially in the restaurants and hospitality industry in Sarasota on different areas from building customer experience plan, increase overall brand presence, brand core values and finding your unique selling proposition.
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