Are Customer Reviews Beneficial To Your Business?

Updated: Oct 8, 2021

You've probably never thought of your customers as content creators, or brand ambassadors but I would like to convince you to think otherwise.



Why Your Business Needs More Customer Reviews


Customer review is important, in fact, very important. Customer reviews not only do help with SEO for your business, they’re also summed up as part of your online presence. As matter of fact, everything you do on your online presence helps improve search rankings and overall SEO efforts greatly from your website, online content, customer reviews, feedback, article posts to your overall online presence.


One of the main purposes of this business online brand, is to help you to utilize this technology to help build better relationships and improve the communication between you and your customers significantly. When customers come into the restaurant, they want to be acknowledged, listened to, request to be met, and require personal attention. If they're happy, they will share. If they're not happy, they will also let anyone know. Your online brand helps build a better brand relationship between the two. This customer relation translates into better brand experience, stronger customer loyalty, increases referrals and ultimately better brand exposure.



Feedback equals to more keywords


First of all, what are keywords? Keywords are what people type into a search engine when they are looking for something online in this case your business. Customer reviews are made up some of the keywords that are relevant to your product or service. Remember customer feedback equals to more keywords. The more positive feedback, the better. Think about it, let customers do all your content for you simply by being great at what you do. They are your brand ambassador. Let them do their thing while you do yours.


Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell


Evaluate Your Online Reviews and Feedback


Google has developed a way of understanding reviews just as we do. It’s because Google trusts reviews. Any positive reviews would notify Google almost just as a link would. So go ahead focus on providing great service to your customers and directing them to give your business a high quality reviews.


Not only customer reviews, helps improve your overall online presence, customer reviews impact bounce rates it also help improve search ranking as well. Customer reviews increase both consumer knowledge and brand trust and thus people are likely to spend more time browsing your site and be convinced enough to be directed by your Call-To-Action.


“If you are not taking care of your customers, your competitor will.” – Bob Hooey



Customer Reviews Help Potential Customers Learn More About You


Turn your customers into your brand advocates. Remember, happy customers are your best brand advocates. This digital menu technology can boost traffics back to your website, landing pages, and blog articles. Customer reviews equal to more content, helps your SEO ranking, and boost your online presence to the next level. You have probably never thought of your customers as content creators, or brand ambassadors but I would like to convince you to think otherwise. Customer reviews not only do help with SEO for your business, but they are also summed up as part of your online presence. Customer review is important to your growth. Online review can turn your customers into your brand advocates. Think about it, let customers do all your content for you simply by being great at what you do.



Customer Reviews Mean More Brand Exposure


Different Ways You Can Increase for Customer Reviews

  • Targeted website surveys

  • Feedback button for your customers on your business website

  • Make a regular announcement on your social media

  • Create a structured process for getting feedback from your customers at the restaurant

  • Train and educate all your staff about the topic

  • Send out email surveys to new and current customers.

  • Be consistent about your creating a positive customer service

  • Train your staff regularly about creating a positive customer service



About Me


What I Do:

At loft16 Brand Development, we collaborate with local businesses especially in the restaurants and hospitality industry in Sarasota on different areas from building customer experience plan, increase overall brand presence, brand core values and finding your unique selling proposition.


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