From A Web Agency Brand From Scratch

Updated: Oct 15, 2020

Re-branding is a perfectly common business move for major companies. A re-branding effort can also be crucial to making sure your company’s expert services are given maximum exposure by an increasingly demanding audience.


Client: SK Digital Marketing

Type of Business: Digital Marketing

Location: Tampa.

Goals: Creating a modern with technology field look. A trust worthy brand that appeals to specific target market. Projects are included re-branding, lead generation, growing mailing list, customer engagement strategies, and overall marketing campaign.


Brand Designer/Concept: Chez Boodparset

Brand Logo: Chez Boodparset

Print Campaign: Chez Boodparset

Website Overall Concept: Chez Boodparset

CMS System Techology: TampaBay Websites

Photography: Shutterstock.com


New Brand Positioning Development

Building our unique position is what we value most - Personal attention. When starting out a Business, one of the greatest challenges you will encounter will be building your brand and this is why a unique and a memorable name will differentiate your business from that of your competitors. A great name is the stepping stone to a successful branding. It should be captivating, reinforcing the key elements of your business. Coming up with such a highly inspirational business name can be a complicated process. Competitive Analysis: Understand how your competition is catering to the need, which marketing channels they have activated, how much money they are putting in, what results they are getting and much more.




Building Brand Identity

Establishing a clear brand identity must be done at the very beginning stage of brain storming. A brand promise is an extension of a company’s positioning. However, a promise, of course, is good only if it’s kept. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.




Building New Brand Core

"Personal Attention"

A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. We believe strong branding and advertising is the best way to communicate to the customers. Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. Developing a strong brand identity for the business is an extremely important factor in its success. SK Consulting main objectives are to motivate core consumers of our target market that we offer individual attention. SK Consulting offers unparalleled unique marketing solutions and strategies to improve the digital life of its clients’ products.





New Brand Promise

It's fairly to say that don’t leave your brand open to a variety of interpretations and customization. Building brand promise symbolizes what SK consulting is stand for. It speaks about what we value from what we believe in, to what our vision of the world is. Our promise is our reputation. We're continuously strive to uphold it. A company's brand promise represents our marketing identity - who they are, what they do, what kind of quality we provide, A brand promise is an extension of a company’s positioning.





Focus on the consumer

Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How brand is perceived in the market is what I'm passionate about. Understanding of consumer needs and behavior to ensure that the services and product lines that fall under their brand resonate with current and potential customers.





New Customer Engagement Strategies

In building over all brand experience, it's important that our campaign and value philosophy must be translate to all consumer touch points from sale experience, customer experience, person to person, online presence to content marketing. And getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.




Your Campaign is an extension of your business and your brand. In addition, one great benefit of a website is to open up a two-way communication pathway. Website provides you with deep insight about your customers. Through website analytic, website visitors can easily give feedback on your website and marketing through social media and through your contact form.



Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission. Distinctive brand assets do not develop overnight; it takes time and consistency for consumers to make the link between the assets and the brand. Identifying and measuring distinctive assets helps brands ensure they aren’t using an element that is associated with a competitor.





Along with a strong brand identity, online presence, advertising and building sales funnel is a great way to visualize our marketing strategy. It's also a great system to set up online. Positive over all brand experience sends a message to your audience and gives you the ability to express intangible aspects of the brand. If your brand possess a genuine emotion, that same emotion will rub off on your customers who will feel just as enthusiastic, emotional connected and trust about your products or services as you are.





Brand Performance

Business is unpredictable, and about the only thing that you can count on is that everything continuously changes. You need to constantly measure your business performance so you know what’s successful and what isn’t.





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