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Tell A Really Good Brand Story

Updated: Dec 24, 2021

Customers value more than just the price point about your product. They want a good brand.

My Easy Tips For Building An Irresistible Restaurant Brand

Restaurant business is all about relationships. Customer engagement comes down to making a connection. Connection means trust. Without trust, there is no transaction. Brand trust means loyalty. Today, I'd like to share some of the tips I use religiously in building an irresistible brand.

Star Thai Venice, Fl

1. Focusing on The Consumer

Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.

Star Siesta Key, Sarasota

2. Sell the Experience, Not the Product

Here, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell a unique brand story. This restaurant brand has amazing products right off the bat—excellent Asian Fusion and Thai food, and superb sushi. This is what sets them ahead from their competitors. They certainly set a high standard for their product.

StarThai definitely puts their heart and passion into their culinary standards. I had the opportunity to watch their chef at work one day. I truly admire their attention to details, the art of preparation, the décor, their overall presentation and of course the quality of the sushi itself. These are the qualities that set them apart from their competitors. I knew then I had something great to work with.

Star Siesta Key, Sarasota

3. Building an Emotional Brand Connection Is a Big Deal

Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.

We want every single one of our customers to feel like they're V.I.P customers. Our food, our presentation, and our superb customer service reflects our sense of pride and passion for what we do. We want to be the place where our staff is known for their personal touch—a place where we know our customer's, what they like and dislike, and even their favorite drink.

Star Siesta Key, Sarasota

4. Be Consistent With Your Brand

In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Your brand values, message, image, trust must translate to all consumer touch points. Train everyone of your staff to be consistent with your brand from our visual branding, sale experience, customer experience, person to person, online presence to content marketing. The important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.

Star Thai Venice, FL

5. Share The Passion

Food is symbolic, culture heritage, cultural identity, art form, conversation piece and means of pleasure that is practiced around the world. People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity. There is something about eating in social gathering that helps to bring people together. People are often use food as a means of retaining their cultural identity. On a larger scale, this is an exact reason why food is an important part of culture.

Star Siesta Key, Sarasota If you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite. Food is a shared experience. Food can connect us to people and places, bringing friends and families together, and food habits. All around the world Food has symbolic meaning. By sharing a meal, we tap into a source of deep connection. Socially, people just feel closer to people who are eating the same food as they do.

Star Siesta Key, Sarasota

There is an old saying.. "Every bit takes you home..." This I believe it very much. Food makes us feel good, alive and vibrant. For foodies, in addition to having a full belly, there is something very satisfying about trying new things, being exposed to new color, taste and experience. Food connects us all doesn’t matter what age. Food connects us to each other, to our own pasts and identities, our memories, to its original. Eating is not just connecting us to the world around us, it’s a social thing.

Star Siesta Key, Sarasota

6. Food As Connection

At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our samples, appetizers, cocktail shots or sweet desserts. Then watch the conversations open up. Through food, I can share my expertise and restaurant personality with new customers. Socially, by sharing a meal is the best way to connect and the most communal thing and bring people together. People are associated to their likes and dislikes about social gathering, restaurants and even someone’s homes through food. Even at most social events are usually involve around food. Parties are judged by the quality of food the host offer. Notice bad food makes a bad event.