Updated: Jul 27, 2019
Rebranding is a perfectly common business move for major companies. Your new brand image should symbolize what you stand for, what you believe in, what your vision of the world is. Your brand image is your reputation.
Client: TampaBay Creative
Location: Westchase, FL
Website: TBC Website
Goals: Re-branding, building brand identity, brand logo, new digital marketing campaign, strengthen brand message, increase brand awareness, and increase customer engagement for the brand.
Brand Manager: Chez Boodparset
Brand Design/Campaign Concept: Chez Boodparset
Art Brand Direction, Web Gallery: Chez Boodparset
New Brand Objectives
In 2010, I was hired to rebuild their creative team, update their look & feel, and launch their new brand venture as a new marketplace for website template agency. They needed a whole website design brands for those upcoming gallery. They're requesting websites for wide range of professions from restaurant industry, health and wellness, fitness, public speakers, corporations to technology industry. We were given less than 5 days to complete the task.
Founded in 2016, Tampa Bay Creative (TBC)'s is one of the upcoming website builder and online marketing companies in Tampa. TBC is a family-owned, privately held company with a portfolio of brands that includes NPW, Tampa Websites and creative-loft. With an unparalleled mastery of true digital creative, Tampa Bay Creative generates unique marketing solutions and strategies to improve the digital life of its clients’ products. Tampa Bay Creative (TBC) Ad agency works closely with the client to gather information and pitch campaign ideas followed by the creative process of branding and advertising. TBC offers a combination of strategy, design, technology and advertising services to clients, it is creative or expert lead, it's made up primarily of creative professionals, and it's often strongly defined by values.
Appeal to Emotions
So one way to establish an emotional appeal with TBC brand is to choose the right viduals to go along with the brand. Brand image sends a message to your audience and gives you the ability to express intangible aspects of the brand. If your brand possess a genuine emotion, that emotion will rub off on your customers who will feel just as enthusiastic, emotional connected and excited about your products or services as you are. We believe through emotional connection, is the best way to communicate to the customers of our target.
Distinctiveness Brand Core
Collaborating with owners and investors, we wanted TBC to be a brand that resonates with the audience on a deeper level. TBC offers unparalleled unique marketing solutions and strategies to improve the digital life of its clients’ products. Appealing to emotions is a way to get consumers to identify with the company. We believe strong branding and advertising is the best way to communicate to the customers. Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.
A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. Its main objectives are to motivate core consumers of our target market that we offer individual attention and superb product.
Building our unique position is what we value most - Personal attention. When starting out a Business, one of the greatest challenges you will encounter will be building your brand and this is why a unique and a memorable name will differentiate your business from that of your competitors. A great name is the stepping stone to a successful branding. It should be captivating, reinforcing the key elements of your business. Coming up with such a highly inspirational business name can be a complicated process. Competitive Analysis: Understand how your competition is catering to the need, which marketing channels they have activated, how much money they are putting in, what results they are getting and much more.
The use of technology is increasing day by day, we all depend on technology, and we use various technologies to accomplish specific tasks in our lives. Today we have various emerging technologies that impact our lives in different ways. Technology is being implemented in almost every aspect of our lives and business function. As the world keeps on developing, technology will change, what is working today might not work tomorrow. So it is better to stay up-to-date with new emerging technologies and learn how to embrace and use them in your daily life.
"I Singlehandedly Designed Company's All New Website Gallery With 250 New Designs Within 5 Days. For The Next Few Years, We Have Increased Our Customer Base From 550 to 1250."
Tampa Bay Creative Builds Brands
Building brands through good design. In simple words, there is an intangible value to a good design. It is way more than getting potential customers remember your brand name . You have probably heard it million times that a good design is essential for every business. Having a great brand is as important as having good web design. A good Web Design translates to good market value.
Along with a strong brand identity, online presence, is a great way to visualize your marketing strategy. In order for any business to succeed, it must have a website. Having a business website is a huge benefit. It is the single most inexpensive and effective way to advertise your business and to reach customers and prospects searching online.
A website is an extension of your business and your brand. In addition, one great benefit of a website is to open up a two-way communication pathway. Website provides you with deep insight about your customers. Through website analytic, website visitors can easily give feedback on your website and marketing through social media and through your contact form.
Some of the most successful brands are the most relevant brands. Brand trust is loyalty. Brand relevance comes down to trust. It's not enough for a brand to just promise change, you must actively engage and drive change through your brand. Is your brand story” coming across in everything you do? Is that story consistent across all channels? How are people experiencing your brand every day? It comes down to brand consistency as much as brand promise.
Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission.
Marketing main purpose is to match the value your business is creating with the right customers. There's no one-size-fits-all marketing strategy that will deliver you the results you're aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers ask for and determining the best channels to deliver it on. In addition, getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.
Building Our Massive Online Inventory
I wanted our inventory is currently the largest on the Internet. Our website marketplace is serious about good website design, functional and diverse. We believe pre designed web template is now the chief commodity of almost any business operating online. And I wanted our resource is a place where people can get help for free as well. An educated customer is the best customer.
Customer Goals and Objectives
Business is unpredictable, and about the only thing that you can count on is that everything continuously changes. You need to constantly measure your business performance so you know what’s successful and what isn’t. As an entrepreneur, you must know how important it is to see what works at your business and what doesn’t.