How Restaurant Brand Marketing Is Changing In a Post Pandemic World?

Updated: Feb 16


Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website


It is more than just the price, promotion, or products, restaurant consumers value in today’s market.

People want to be assured that they are safe even it is all passed. This is where your brand image, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.


  • What are you doing to make your establishment safer?

  • It is time to deep clean your place and brag about it.

  • Are your staff ready to answer all the incoming questions?

  • Collectively, have you trained your staff to handle incoming skeptics?


Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website


Build Consumer Confident.

Perhaps, it is also the best time to revisiting at who we are, what we stand for? It is time to evaluate your brand or update your brand promise, brand message and brand image again. Whatever it is, this is the good time to do so. I think re-branding is another way to go. It might not be about changing anything but rather validating what we stand for-value, quality, and sense of purpose.

Remember, telling a story is a critical part of re-building our brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. A good brand story begins from its purpose, core values, and brand mission.



Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website


Are You Making It Safe for Customers to Return?

Good sanitation is one of the most important priorities in restaurants and businesses of hospitality industry. In a post pandemic world, restaurants should be shifting its marketing strategies to meet the restaurant safety and sanitation checklist. As consumer confidence and priorities change, so should restaurant strategies. Restaurants must be re-built, re-positioned and perhaps, re-designed their marketing strategies in such a way as to ensure that the safety protocol is performed and practiced consistently.

Customers are understandably wary of close contact post pandemic. Therefore, restaurant owners must reassure customers and staff by doing all they can to minimize risks and communicate effectively while providing the best possible experience to guests. Sanitation issue is now such an important aspect for all business touch points from business facility, staff employees, to consumers.

Loft16 Brand management
Loft16 Brand management


Loft16 Advertising and Merchandising, Sarasota: website


Restaurant Food Safety Basics

This is one of the regulations that people take for granted because you probably don’t think about sanitation every time you dine out because we sort of expect things to be clean. It’s easy to let things slid. In all seriousness, Employees should have regular, ongoing food safety training. Simplify Daily Restaurant Logs so everyone can follow and keep track. Keeping accurate restaurant logs should not be a complex and time-consuming process. Having food safety basics in place, truly can help with over all teamwork effort because if your employees know if you have got a good restaurant, they will be proud to work there.





Loft16 Advertising and Merchandising, Sarasota: website

Safety and Procedures

In a post pandemic world, customers are understandably wary of close contact post pandemic. How to Create a Restaurant Sanitation Checklist Your Staff Will Use. Regardless of what industry, as a manager, you must reassure customers and staff by doing all they can to ensure the confident and the perception of your business establishment is at priority.



Loft16 Brand management
Loft16 Brand management

New Food Preparation Policies:

Customers are understandably wary of close contact post pandemic. Therefore, restaurant owners must reassure customers and staff by doing all they can to minimize risks and communicate effectively while providing the best possible experience to guests. Sanitation issue is now such an important aspect for all business touch points from business facility, staff employees, to consumers.



Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website

Employee Safety Measures

Make sure your staff knows the Food safety protocols. Food safety management is about more than just doing the bare minimum to pass a health inspection. It is about doing the right thing and investing in the future of your restaurant. Everyone should understand the Importance of good health inspection ratings. Good ratings also help with retention because if your employees know if you have got a good restaurant, they will be proud to work there. Restaurant safety is a priority for every manager and owner, but the truth is restaurant safety goes beyond food sanitation.





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Restaurant Brand Consultant: Connect

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Loft16, An Advertising and Merchandising Supplier, Sarasota: website



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