How Restaurant Brand Marketing Is Changing In a Post Pandemic World?

Updated: Nov 15, 2021


Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website


It is more than just the price, promotion, or products, restaurant consumers value in today’s market.

People want to be assured that they are safe even it is all passed. This is where your brand image, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.

  • What are you doing to make your establishment safer?

  • It is time to deep clean your place and brag about it.

  • Are your staff ready to answer all the incoming questions?

  • Collectively, have you trained your staff to handle incoming skeptics?


Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website


Build Consumer Confident.

Perhaps, it is also the best time to revisiting at who we are, what we stand for? It is time to evaluate your brand or update your brand promise, brand message and brand image again. Whatever it is, this is the good time to do so. I think re-branding is another way to go. It might not be about changing anything but rather validating what we stand for-value, quality, and sense of purpose.

Remember, telling a story is a critical part of re-building our brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. A good brand story begins from its purpose, core values, and brand mission.



Loft16 Brand management
Loft16 Brand management

Loft16 Advertising and Merchandising, Sarasota: website


Are You Making It Safe for Customers to Return?

Good sanitation is one of the most important priorities in restaurants and businesses of hospitality industry. In a post pandemic world, restaurants should be shifting its marketing strategies to meet the restaurant safety and sanitation checklist. As consumer confidence and priorities change, so should restaurant strategies. Restaurants must be re-built, re-positioned and perhaps, re-designed their marketing strategies in such a way as to ensure that the safety protocol is performed and practiced consistently.

Customers are understandably wary of close contact post pandemic. Therefore, restaurant owners must reassure customers and staff by doing all they can to minimize risks and communicate effectively while providing the best possible experience to guests. Sanitation issue is now such an important aspect for all business touch points from business facility, staff employees, to consumers.



Loft16 Advertising and Merchandising, Sarasota: website


Restaurant Food Safety Basics

This is one of the regulations that people take for granted because you probably don’t think about sanitation every time you dine out because we sort of expect things to be clean. It’s easy to let things slid. In all seriousness, Employees should have regular, ongoing fo