Chef Mike Castro of Star Thai Sushi Venice Revealed His Secrets of Winning Multiple Awards
Chef Mike Castro of Star Thai Sushi Venice special appearance in downtown Sarasota 1. Always Take Care Your Customers
Chef Mike: "Getting to know your target audience allows your brand core value to be finely tuned. Your brand value should speak to your audience, addressing their specific needs in a language they can relate to. By understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers."
"Seeing people smile and happy, once they sample my dish, truly, makes me happy."- Chef Mikey
Chef Mike Castro giving back program.
2. Follow Your Passion
Chef Mike: "I learned from one of the best sushi masters in the business. Sushi chefs are true artists. In sushi, everything is essential part of perfection. From the thickness of the slice, the temperature of the fish, are ones of the factors that make sushi truly an art. Also sushi chefs can create amazing rolls and presentations that are both beautiful and tasty at the same time. Secondly, when following your passion, you get to do things you're truly excited about."
3. Create A "Wow" Factor!
Chef Mike: "Personally, I love to cook because it allows me to do things for others. Prior, cooking is already my highly creative hobby. I can create my own dishes, tweak well known recipes, blend your favorite cuisines, your creative juices will be in full flow. Honestly, seeing people smile and happy, once they sample my dish, truly, makes me happy. "
Food is symbolic, culture heritage, cultural identity, art form, conversation piece and means of pleasure that is practiced around the world. People are connected to their cultural or ethnic group through food patterns. It’s because Food is often used as a means of retaining their cultural identity.
There is something about eating in social gathering that helps to bring people together. People are often use food as a means of retaining their cultural identity. On a larger scale, this is an exact reason why food is an important part of culture.
"Building an Emotional Brand Connection Is a Big Deal. Sell the Experience, Not the Product"- Chef Mikey
Chef Mike: "I'd find teams that work together are more productive and motivated toward company goals. As for as food, our StarThai Sushi Venice definitely puts their heart and passion into their culinary standards."
Everything is accountable for our success from attention to details, the art of preparation, the décor, their overall presentation, customer engagement, the showmanship of our chefs and of course the quality of the sushi itself. These are the qualities that set us apart from their competitors.
In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Your brand values, message, image, trust must translate to all consumer touch points. Train every one of your staff to be consistent with your brand from our visual branding, sale experience, customer experience, person to person, online presence to content marketing.
"Have a Purpose, Step into the Unknown, Deal with Disappointment, Work with Limited Resources." - Chef Mikey
5. Use Food to Connect
Chef Mike: "At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our delicious samples, appetizers, or sweet desserts. I think, through food, I can share my expertise and restaurant personality with new customers. Socially, by sharing a meal is the best way to connect and the most communal thing and bring people together."
Star Thai Sushi Venice Private Catering: Info.
6. Sell the Experience, Not the ProductÂ
Chef Mike: "StarThai definitely puts their heart and passion into their culinary standards. We'd pay attention to details, the art of preparation, the décor, our overall presentation and of course the quality of the sushi itself. These are the qualities that set us apart from their competitors. I knew then I had something great to work with."
"We'd pay attention to details, the art of preparation, the décor, our overall presentation and of course the quality of the sushi itself."
Chef Mike: "We want every single one of our customers to feel like they're V.I.P customers. Our food, our presentation, and our superb customer service reflects our sense of pride and passion for what we do. We want to be the place where our staff is known for their personal touch—a place where we know our customer's, what they like and dislike, and even their favorite likes or dislikes."
Star Thai Sushi Venice Private Catering: Info.
7. Change How People Think About Food
Chef Mike: "I want to change the perception of food. It's because by changing consumer behavior leads to better brand experience and interns influences buying decisions. Collectively, we have made a conscious effort about changing the way people experience food. Although, the attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences. Their perception about food often leads them to accept of one dish over another."
"I believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide. Here, we want every single one of our customers to feel like they're V.I.P customers. Our food, our presentation, and our superb customer service reflects our sense of pride and passion for what we do. Find out what's your core value." - Chef Mike
Star Thai Sushi Venice Private Catering: Info.
"StarThai Sushi Venice definitely puts their heart and passion into their culinary standards. I had the opportunity to watch their chef at work one day. I truly admire their attention to details, the art of preparation, the décor, their overall presentation and of course the quality of the sushi itself. These are the qualities that set them apart from their competitors. I knew then I had something great to work with to build their unique brand." - Chez of LOFT16
Chef Mike: "Restaurant business is all about relationships. Customer engagement comes down to making a connection. Connection means trust. Without trust, there is no transaction. Brand trust means loyalty. Today, I'd like to share some of the tips I use religiously in building an irresistible brand."
"Sell the Experience, Not the Product. Building an Emotional Brand Connection Is a Big Deal." - Chez of LOFT16
More About Star Thai Sushi Venice
Restaurant: Star Thai Venice
Location: 533 U.S. 41 Bypass N, Venice, Fl
Website: StarThaiSushiVeniceÂ
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