Updated: Dec 8, 2021
If Your Restaurant Revenue Is Solely Coming From Walk-In Customers, Then There Is Less Room To Grow.
Brand marketing is a complete way of looking at your business marketing. It's about leveraging your brand value to its fullest potentials.
1. Strong Brand Marketing Uses Food As Connection
At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our samples, appetizers, cocktail shots or sweet desserts. Then watch the conversations open up. a ting is social. The majority of social events involve food. There is something about eating in social gathering that helps to bring people together. Food is a shared experience. There is an old saying that iIf you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite.
There is an old saying.."Every bite takes you home..." I love it so much. Food makes us feel good, alive and vibrant. For foodie, in addition to having a full belly, there is something very satisfying about trying new things, being exposed to new color, taste and experience. Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.
2. Strong Brand Marketing Uses Food As Experience
Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. Infact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. We have been having fun with the experimentation on how the look of the food can change the perception of consumer behavior.
“We all eat, and it would be a sad waste of opportunity to eat badly.” -Anna Thomas
Based on observation, the way food is arranged on the plate actually affects our perception of taste and our enjoyment of a dish - another demonstration of just how interlinked our senses really are. Here, food presentation is taken seriously because it is what the customers will judge the establishments on. In any society, the first impressions always matter. In culinary scene is no different. We have found that food presentation has significantly impacted on the way in which customers consume their foods, the different color, shape, size and variety of food.
3. Strong Brand Marketing Uses Food As Art of Expression
In restaurant branding, consumer is always at the center on what we do. As a Brand manager, I believe developing a good relationship with the target market and how brand is perceived in the market is another key point in restaurant branding. Food is an art. And beautiful art is another language. If you can communicate with your customers with food art, you will find that connection.
“You don’t need a silver fork to eat good food.” -Paul Prudhomme