Building A Business Post Pandemic

Updated: Jun 27

By Reevaluating Your Overall Brand Experience Methods Will Gradually Shift the Perceptions of Your Brand Trust in A Short Time



It is time to pick up the pieces and getting ready to move forward to the next chapter. However, this time we are back stronger and picking up what we've learned while looking ahead. We should take this time to reflect inward. Collectively, we should look back at who we are, see how we can better ourselves. Since brand promise is based on trust. So how can we recreate that brand trust to our customers again to show them we’re ready?


By Reevaluating Your Overall Brand Experience Methods Will Gradually Shift the Perceptions of Your Brand Trust in A Short Time


Evaluate Your Brand Core Values

With what everything is going on in the world right now, it is Difficult to Think Positive. Personally, here at Loft16 Brand agency, we have always believed that drilling on building customer experience and customer loyalty and stay consistent at it, is a core behind any good brands. Clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. A good brand story begins from defining your purpose, brand core values, and your brand mission. It comes down to asking important questions such as:

  • Who you are? What your brand stands for?

  • What is your brand message, brand values and brand promise to your customers?

  • What makes your restaurant special?

  • What do you offer that customer won't find anywhere else?

  • What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely?



Are You Making It Safe for Customers to Return?

People want to be assured that they are safe even it's all passed. This is where your brand images, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.

  • What are you doing to make your establishment safer?

  • It's time to deep clean your place and brag about it.

  • Are your staff ready to answer all the incoming questions?

  • Collectively, have you trained your staff to handle incoming skeptics?



Perhaps, it is also the best time to revisiting at who we are, what we stand for? It's time to evaluate your brand or update your brand promise, brand message and brand image again. Whatever it is, this is the good time to do so. I think re-branding is another way to go. It might not be about changing anything but rather validating what we stand for-value, quality, and sense of purpose.


Telling a story is a critical part of re-building our brand. It helps to shape how people view us and enables consumers to begin forging a connection with us and our restaurant. A good brand story begins from its purpose, core values, and brand mission.