
Build A Story Telling Brand
With Chez Boodparset
Restaurant business is all about relationships. Customer engagement comes down to making a connection. Connection means trust. Without trust, there is no transaction. Brand trust means loyalty. Today, I'd like to share some of the tips I use religiously in building an irresistible brand.


Brand Is About All the Senses
A good brand story begins from its purpose, core values, and brand mission. Clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times.

Brand Is More Than the Logo
Build a story telling brand is a method that centers your customer as the main character in the narrative, not your brand or your product.



Evaluate Your Brand Core Values
A good brand story begins from its purpose, core values, and brand mission. Clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times.


Focusing on The Consumer
Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.



Brand Connection Is Emotional
Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.


"Design is the silent ambassador of your brand.”
Pual Rand, American art director and graphic designer



Your Brand Is Everything
In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Your brand values, message, image, trust must translate to all consumer touch points.


Know Who Your Target Consumer
Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands.



Change How People Think About Your Product
People perception about food often leads them to accept of one dish over another. Although, the attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences. By being informed and entertained, and played a roled in the attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences.





Brand Is Build In the Mindset
Food is symbolic, culture heritage, cultural identity, art form, conversation piece and means of pleasure that is practiced around the world. People are connected to their cultural or ethnic group through food patterns.


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