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Train Your Servers on Upselling Techniques

Turn Your Digital Menu Into A Selling Tool Powerhouse

The culture of digital menu is flourishing and has completely changed the way traditional restaurants function. Having a provision for delivery your message is a great way to increase revenues, sales, and profit margins at your restaurant. Online menu has become so popular due to many factors. Today, I’d like to illustrate how this digital menu can benefit your restaurant business.

How Menu Can Benefit Your Restaurant Business?

Customers Can Now View Your Restaurant Menu on Their iPhones At the Table!

Touchless and Paperless Menu is the future. In the age of pandemic, restaurants and among other industries is finding themselves to earn their customer loyalty again. The topic of good sanitation becomes now one of the most important priorities in restaurants and businesses of hospitality industry. In a post pandemic world, restaurants should be shifting its marketing strategies to meet the restaurant safety and sanitation checklist. And your restaurant menu is one of the areas that you can improve. As consumer confidence and priorities change, so should restaurant strategies. Your online menu builds better brand relationships which translates to better brand experience, then stronger customer loyalty and referrals. The age of touchless and paperless menu is here.

An Upselling Tool for Your Staff

Understanding how new technologies can help a restaurant is usually easiest once the traditional customer journey has been accurately assessed. Having digital menu and well-designed website can keep the costs of your marketing budget transparent and improves your customers relationships and customer loyalty. Your digital menu makes it easier for future promotions, give away, and launch an upcoming event. More importantly your website improve communication between you and your customers. Therefore, this is a chance for up sales, solving their problems and getting to know your audience. Even though new technologies provide new ways for customers to engage the business, but people still prepare person to person interaction. And this digital menu is a bridge between the two.

Menu Helps Improve Guest Interaction

Digital menu helps improve conversations between your staff and customers interns boost customer overall experience. Your online build better brand relationships which translates to better brand experience, then stronger customer loyalty and referrals. At the restaurants, people like be greeted, acknowledged, and connected with the staff. Your digital menu creates that bond that sparks conversations. In consumer trends and restaurant, customer service is equal parts communication and genuine attention to your diners. A remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps you retain customers, boosts upsells and encourages brand advocacy. The Importance of the Customer Journey in the Restaurant Business lies on the communication.

Leverage Menu As A Platform to Promote Your New Product Creation

Customer always have an open mind on your new introduced items. Not only new item sounds exciting, but it also tells your customers that your restaurant keeps evolving. People do not buy things by chance. Even so-called impulse purchases are still adding value for the consumer. By having a platform to showcase your new products right Infront of them gives customers more chance to be see them. This is where your digital menu comes in.

Menu Is A Content Driven Machine with the Right Strategy

Everything you do on your online presence or at the table are meant to help to sell more and boost your customer experience. When customers come into the restaurant, they want to be acknowledged, listened to, request to be met, and require personal attention. In most cases, recommendations from staff are a must. Your digital menu helps build a better brand relationship between the two. This customer relation translates into better brand experience, stronger customer loyalty, increases referrals and ultimately better brand exposure. Your menu now can turn into content driven machine without big budget marketing. Think about it, let customers do all your content for you simply by being great at what you do.

How To Measure Your Weekly Overall Customer Engagement?

  • Daily Occupancy: Paying attention to the trend

  • How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..

  • Overall Customer Satisfaction: What is the percentage?

  • Repeat Customers: Improved or not?

  • Online Engagement: Increased or decreased?

  • How's Your Website Visits: Increased by how much?

  • Online Weekly Orderings: Increased by how much?

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