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Chef Mike, Star Thai Sushi Venice

1. We Use Food as Connection

At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our samples, appetizers, cocktail shots or sweet desserts. Then watch the conversations open up. a ting is social. The majority of social events involve food. There is something about eating in social gathering that helps to bring people together. Food is a shared experience.

First impressions are crucial in any culture, and the culinary world is no exception. We have discovered that food presentation greatly affects how customers consume their meals, considering the diverse colors, shapes, sizes, and varieties of food.

"I'd recall that there is an old saying that If you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite. " - Chef Mike

Pic: Chez Boodparset

"There is an old saying. "Every bit takes you home..." This I believe it so much. Food makes us feel good, alive and vibrant." - Chef Mike

Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.

There is an old saying. "Every bit takes you home..." This I believe it so much. Food makes us feel good, alive and vibrant. For foodie, in addition to having a full belly, there is something very satisfying about trying new things, being exposed to new color, taste and experience. Food connects us all.

Chef Mike, Star Thai Sushi Venice

2. We Use Food as Experience

Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. Infact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. We have been having fun with the experimentation on how the look of the food can change the perception of consumer behavior.

Pic: Chez Boodparset

Observations suggest that the arrangement of food on a plate influences our taste perception and enjoyment of a dish, highlighting the strong connection between our senses. Food presentation is given great importance here, as it is a key factor by which customers evaluate establishments.

"It Takes More Than Just a Price Point for Consumers Begin to Value Your Restaurant Brand" - Chef Mike

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Some customers find raw seafood unappealing due to its color and texture. However, attractive presentation can change this perception. By modifying dish presentation, we can alter preconceived notions. One chef believes attitudes toward food are mental constructs, and by shifting perceptions through impressive presentation and positive experiences, we can permanently change how food is viewed.

3. Use Food as a Form of Expression

At my restaurant, consumer is always at the center on what we do. I believe developing a good relationship with the target market and how brand is perceived in the market is another key point in restaurant branding. Food is an art. And beautiful art is another language. If you can communicate with your customers with food art, you will find that connection.

Pic: Chez Boodparset

Food presentation is a vital ingredient for culinary success. The way that food looks can drastically change the way our taste buds perceive it.

"The consumer is always central to our actions. I believe that building a strong relationship with the target market and the brand's perception in the market are crucial aspects of restaurant branding." - Chef Mike

At our restaurant, food presentation is taken seriously by our chefs because it is what the customers will judge the establishments on. When something is beautifully is presented onto your place your mind often changes the way you judge the food.

Pic: Chez Boodparset

In the culinary world, appearance is crucial. Top chefs invest heavily in both ingredient selection and dish presentation, viewing plating as an art form to express creativity. They constantly refine techniques, creativity, textures, and presentation, always aiming for innovation, which is an exciting aspect of their profession.

Pic: Chez Boodparset

4. Change How People Think About Food

I aim to alter how people perceive food. By modifying consumer behavior, we can enhance brand experiences, which in turn influences purchasing decisions. Together, we have consciously worked towards transforming how individuals experience food.

Pic: Chez Boodparset

However, consumer attitudes towards food are influenced by various factors, which affect their preferences in different ways. Their food perception often results in choosing one dish over another.

As a chef, we can change the perception of food among my friends, customers and even with the people to I encounter. I believe that the consumer attitudes towards food is all mental constructs. If we can change their deception with wow factor and positive experience, we can the way they see food.

"If we can change their deception with wow factor and positive experience, we can the way they see food. It's about re-training their thinking." - Chef Mike

Pic: Chez Boodparset

5. Sell the Experience

It's about re-training their thinking. Changing your customer deceptions about food can lead to improving your brand experience, customer retention, gain more new customers, fill in more seats, brand exposure, more up-sells, perhaps change or improve your brand reputations. All these elements translate to increase in revenue and brand journey.

"Good Brand Sells Benefits, not Product." - Chef Mike

Pic: Chez Boodparset

Good brand sells benefits, not product. Strong brand sells solutions and follows its strong core value. How a brand makes people feel, that's how people remember your brand is a result of your brand identity.

Star Thai Sushi Venice

Sharing your story is essential for brand development, as it influences public perception and allows consumers to start building a connection with you and your company. A strong brand story originates from its purpose, core values, and mission.

More About Star Thai Sushi Venice

Website: Get connected

Address: 533 U.S. 41 Bypass N, Venice, FL 34285

More info: (941) 485-3981

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