Building an Emotional Brand Connection Is a Big Deal
Updated: Dec 21, 2021
Get Creative with Selling with Your Unique Selling Points. Here Are 3 Key Points I Use It Daily.
1. We Use Food as Connection
At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our samples, appetizers, cocktail shots or sweet desserts. Then watch the conversations open up. a ting is social. The majority of social events involve food. There is something about eating in social gathering that helps to bring people together. Food is a shared experience. There is an old saying that iIf you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite.
There is an old saying.. "Every bit takes you home..." This I believe it so much. Food makes us feel good, alive and vibrant. For foodie, in addition to having a full belly, there is something very satisfying about trying new things, being exposed to new color, taste and experience. Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.
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2. Food as Experience
Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. Infact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. We have been having fun with the experimentation on how the look of the food can change the perception of consumer behavior.
Based on observation, the way food is arranged on the plate actually affects our perception of taste and our enjoyment of a dish - another demonstration of just how interlinked our senses really are. Here, food presentation is taken seriously because it is what the customers will judge the establishments on. In any society, the first impressions always matter. In culinary scene is no different. We have found that food presentation has significantly impacted on the way in which customers consume their foods, the different color, shape, size and variety of food.
It Takes More Than Just A Price Point For Consumers Begin To Value Your Restaurant Brand
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For example, some of our customers cannot stomach the idea of eating fresh sashimi, sushi or some type of seafood that is raw in color and texture. It has been proven many times over, that beautiful presentation changes all that. But we can alter their deception simply by changing the way we present our dish. One of head chefs believes that the consumer attitudes towards food is all mental constructs. If we can change their deception with wow factor and positive experience, we can the way they see food then their experience changed forever.
3. Food as Art of Expression
At my restaurant, consumer is always at the center on what we do. I believe developing a good relationship with the target market and how brand is perceived in the market is another key point in restaurant branding. Food is an art. And beautiful art is another language. If you can communicate with your customers with food art, you will find that connection.
"Food Is Beyond An Art of Expression Personally. When I'm Creating I'm In The Zone;I'm Emotionally In-tuned With All The Senses. My Imagination Takes Me to Where there Are No Limits." - Chef Mike, Star Thai Sushi Venice
Food presentation is a vital ingredient for culinary success. The way that food looks can drastically change the way our taste buds perceive it. At our restaurant, food presentation is taken seriously by our chefs because it is what the customers will judge the establishments on. When something is beautifully is presented onto your place your mind often changes the way you judge the food.
When it comes to food, looks matter. Most great chefs spend as much time thinking about how to present a dish as they do the ingredients. For our chefs, the art of plating food is where they find they can be the most creative. This is where domain. Most of our chefs admit that they're always have to think about the next step, how they can improve themselves in terms of technique, creativity, texture, looks. They always have to work to be more creative. It’s very exciting part of what they do.
4. Change How People Think About Food
I want to change the perception of food. It's because by changing consumer behavior leads to better brand experience and interns influences buying decisions. Collectively, we have made a conscious effort about changing the way people experience food. Although, the attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences. Their perception about food often leads them to accept of one dish over another.
As a chef, we can change the perception of food among my friends, customers and even with the people to I encounter. I believe that the consumer attitudes towards food is all mental constructs. If we can change their deception with wow factor and positive experience, we can the way they see food. It's about re-training their thinking. Changing your customer deceptions about food can lead to improving your brand experience, customer retention, gain more new customers, fill in more seats, brand exposure, more up-sells, perhaps change or improve your brand reputations. All these elements translate to increase in revenue and brand journey.
Again, clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission.
Good brand sells benefits, not product. Strong brand sells solutions and follows its strong core value. How a brand makes people feel, that's how people remember your brand is a result of your brand identity.
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As a restaurant owner, you must understand the customer’s mindset regarding deals. By creating a comprehensive loyalty program that allows for your restaurant to utilize modern marketing techniques to turn your customers into advocates for your brand.
5. How to Measure Your Weekly Business Overall Performance:
Daily Occupancy: Paying attention to the trend
How Do Your Customers Know About You? Search, Referral, Promotion Ads etc..
Overall Customer Satisfaction: What is the percentage?
Repeat Customers: Improved or not?
Online Engagement: Increased or decreased?
How's Your Website Visits: Increased by how much?
Online Weekly Orderings: Increased by how much?
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To ensure your brand is creating a lasting impression among consumers and improving product sales and market share, I help monitor market trends, brand promise and oversee advertising and marketing activities to ensure the right message is delivered for your product or service.