Partying With MTV Siesta Key
Finding ways to build a strong emotional connection with your customers to make them engage with your brand requires another set of eyes.
Sell the Experience, Not the Product
Here, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell a unique brand story. This restaurant brand has amazing products right off the bat—excellent Asian Fusion and Thai food, and superb sushi. This is what sets them ahead from their competitors. They certainly set a high standard for their product.
We built this brand Identity from the ground up. After a meeting with the owners, we were intrigued by their original concept. StarThai & Sushi restaurant mimics Izakaya—a popular Japanese after-hours hangout, which has a concept we have never of heard before. But once we extensively look into it, we immediately felt in love with the idea. Collectively, we wanted the StarThai brand to be the place where the customers get to see something unfamiliar. When entering the restaurant, they are captivated by all their senses—the art on the wall, the color schemes, the energy of the place, the vibe of the people, and of course the greetings from our staffs.
making an impact
building brand with purpose
Turn Your Customers Become Your Brand Ambassadors
I believe action speaks louder than words. Also because by utilizing all your senses, restaurants can create a stronger experience, thus give the restaurants a much higher chance of attracting a potential customer. Giving away something of value like freebie, samples, extras, new creations of the day or what have you. It's a fact, food sampling builds sales and relationship with customers. Giving your product away for free to build sales may seem like a business oxymoron. But as the old saying goes, you have to spend money to make money.
Good Brand is About Making a Connection with Its Consumers.
"Why people should buy from you?" a question you should ask yourself as a restaurant owner or manager.
It is also about perception. Remember, the primary motive behind a loyalty program is to retain customers by rewarding them for supporting your business. Based on statistics, Free Is Better than Discounts for Restaurants. Free food is a great way to introduce new menu items or services. In another words, food sampling is the idiot-proof marketing tool for bars and restaurants.
As a restaurant owner, you must understand the customer’s mindset regarding deals. By creating a comprehensive loyalty program that allows for your restaurant to utilize modern marketing techniques to turn your customers into advocates for your brand. A good loyalty program doesn’t need to be stagnant. Loyalty programs are fairly self-sufficient, you can also change and improve your loyalty as you move forward.
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Enjoy the Process
For our restaurant, loyalty programs are about building connection with our consumers. Loyalty program build trust and opens up conversations. It's a bound. Loyalty means customer retention. And emotionally connected customers, they buy more often from your business. They visit us more, not to our competitors but to our restaurant. I think, if you're emotionally invested in your customers, and you're building brand relationship with them. Loyal customers feel that their contribution means something. It's a reward program.