While You're Preparing to Reopen Your Restaurant, Don't Forget One Key Area.

Are You Distinguishing Your Brand From Your Competitors?


Maybe or maybe not, then how do you distinguish your brand from your competitors? The great news you don't have to look far, just look within. The key is in your unique selling proposition (USP). Your USP is about building a connection with your consumers. It's not only important, but it also necessary.




1. Know your audience As an owner, you have got to know your customers. Your ideal target mareket will the be key that dictates on almost everything you do. Human, we are social creators. Knowing who our consumer is, is critical when establishing our marketing budget. Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them.

Understanding your customers, you need to find out what they do for a living, who they are friends with, what their hobbies are, and where they spend their free time. Just a few minutes of research can help answer these questions, but if it's possible, take the time to sit down and have a conversation with them to fill in the blanks. To create your event promotion strategy, you need to understand where your attendees spend time online. Some events may use every marketing channel available. You may find it more effective to focus your time, budget, and energy on just a few.





2. Develop a marketing plan. Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Understanding of consumer needs and behavior to ensure that the services and product lines that fall under their brand resonate with current and potential customers. Once your target is defined, you can focus on your marketing plan. You will never drive the results you want by focusing all your energies on a single platform. Instead, take an approach of organized diversification, starting with email marketing and social media.

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3. Make it personal Brand trust is loyalty. Some of the most successful brands are the most relevant brands Brand relevance comes down to trust. It's the fact that our own happiness and well-being are the most important! Sometimes organizers get so distracted marketing their event they forget that the best marketing is the buzz created by attendees who love the event. "The most important part of event marketing is creating a remarkable event.


“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” - Sam Walton

As a brand manager or owner, you're responsible in helping create a sense of uniqueness that your audience can’t miss. Ask yourself...why should they attend your event? Give them a good, tangible reason to come to your event. Focus on the benefits they will get by attending your event, not the features of your event. Remember, authenticity is the top driver of consumer engagement, so make sure your event’s offerings align with your brand to create a lasting impression.


Some inspiration on creating an unique experience for your customers:Click



4. Create experiences that are unique to your restaurant. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission. What makes your restaurant special? What do you offer that customers won't find anywhere else? What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely? Again, clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. By hosting events, you’re exposing your restaurant to new guests who then have a higher chance of coming back, so showcase what makes you unique. Some of the best examples we’ve seen range from a signed cookbook from head chef for every guest to leaving guests with a take-home box of gifts. By doing such, we're creating a positive brand experience and restaurant brand loyalty instantly. Our restaurant was able to capitalize on what made us special and created a truly unique experience for our guests.


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Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant brand. Good brand story begins from its purpose, core values, and mission. In addition, developing an effective your online presence, digital marketing to web design is one way you can get the attention of your potential customers. Building a proper user interface and user-friendly online presence can increase activity on your page, easier to convert leads into sales, boost the impact of your marketing techniques and it's the best way to market your brand.

How To Measure Your Weekly Business Overall Performance:

  • Daily Occupancy: Paying attention to the trend

  • How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..

  • Overall Customer Satisfaction: What is the percentage?

  • Repeat Customers: Improved or not?

  • Online Engagement: Increased or decreased?

  • How's Your Website Visits: Increased by how much?

  • Online Weekly Orderings: Increased by how much?



Brand Manager: Chez Boodparset Availability: Contract basis Specialties: Brand Marketing, Online Presence, Campaign Planning Contact: Click here

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