What Trust Means to Restaurant Consumers During COVID-19?

Updated: Feb 18

By Revisiting Your Overall Brand Experience Methods Will Gradually Shift the Perceptions of Your Brand Trust in A Short Time.

The restaurant industry is a crowded and competitive industry. That is crucial for restaurant to district itself from its competitors to stand out. It is time to pick up the pieces and getting ready to move forward to the next chapter. However, this time we are back stronger and picking up what we've learned while looking ahead. We should take this time to reflect inward. Collectively, we should look back at who we are, see how we can better ourselves. Since brand promise is based on trust. So how can we recreate that brand trust to our customers again to show them we’re ready?

Here are some of the key areas to look at.

While many brands have shifted to heavy dealing during COVID, Red Robin has doubled down on its brand promise, investing in technologies to improve the guest experience.” – Brand Trust.

1. Are You Making It Safe for Customers to Return?

People want to be assured that they are safe even it's all passed. This is where your brand image, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.

  • What are you doing to make your establishment safer?

  • It's time to deep clean your place and brag about it.

  • Are your staff ready to answer all the incoming questions?

  • Collectively, have you trained your staff to handle incoming skeptics?

Perhaps, it is also the best time to revisiting at who we are, what we stand for? It's time to evaluate your brand or update your brand promise, brand message and brand image again. Whatever it is, this is the good time to do so. I think re-branding is another way to go. It might not be about changing anything but rather validating what we stand for-value, quality, and sense of purpose.

Telling a story is a critical part of re-building our brand. It helps to shape how people view us and enables consumers to begin forging a connection with us and our restaurant. A good brand story begins from its purpose, core values, and brand mission.

Loft16 Restaurant brand development, Sarasota

What's Crack Shake doing?

“When COVID restrictions led The Crack Shack to takeout and delivery, the fast-casual chicken chain took the opportunity to make its online ordering platform more user friendly, and to add menu keywords to indicate ingredient quality.” – On Brand Trust.

2. It's Time to Evaluate Your Brand Core Values

With what everything is going on in the world right now, it is Difficult to Think Positive. Personally, here at Loft16 Brand agency, we have always believed that drilling on building customer experience and customer loyalty and stay consistent at it, is a core behind any good brands. Clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. A good brand story begins from defining your purpose, brand core values, and your brand mission. It comes down to asking important questions such as:

  • Who you are? What your brand stands for?

  • What is your brand message, brand values and brand promise to your customers?

  • What makes your restaurant special?

  • What do you offer that customers won't find anywhere else?

  • What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely?

What's Amazon doing?

“According to Bezos, Amazon is obsessed with them and is always on the lookout for ways improve upon how they serve them” – On Brand Trust.

Loft16 Restaurant brand development, Sarasota

3. It's Time to Understand Your Target Consumer Even More

The main purpose of marketing is to match the value your business is creating with the right customers. There's no one-size-fits-all marketing strategy that will deliver you the results you are aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers are asking for and determining the best channels to deliver it on. In addition, getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.

Loft16 Restaurant brand development, Sarasota

4. Focus on Building Brand Loyalty

Brand trust is loyalty. Some of the most successful brands are the most relevant brands. Brand relevance comes down to trust. It's not enough for a brand to just promise change, your brand must actively engage, and drives change through brand consistency. As business owner, you should ask yourself "Is your brand story coming across in everything you do?" or "Is that story consistent across all marketing channels?" At the same time, you also need to understand how people are experiencing your brand every day? Remember, your brand consistency counts just as much as your brand promise.

“Customer Loyalty Programs help increase revenue. It's a repeat business strategy.”

Loft16 Restaurant brand development, Sarasota

Restaurant Community: Loft16 Restaurant brand development, Sarasota

5. It's Time to Highlight Your Restaurant Brand’s Assets

Distinctive brand assets do not develop overnight. It takes time and consistency for consumers to make the link between the assets and the brand. Identifying and measuring distinctive assets helps brands ensure they aren’t using an element that is associated with a competitor. Distinctive assets are valuable to a brand. They are used to measure how prevalent and unique customers think they are. The more prevalent and unique your brand is, the more recognition and loyalty it earns. And recognition + loyalty = profit.

  • What are some of your brand’s assets that can look into?

  • What is your brand personality?

  • What is your brand message?

  • Is your brand message consistent throughout all touch points?

  • Your business brand look and feel?

  • Do your staff know about your business brand?

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