60 Days To Save This Restaurant

Updated: Nov 20, 2020

Client: Saigon Pho Bowl

Location: Clearwater, FL

Project: Brand marketing

Brand manager: Chez Boodparset


How do I go about taking on this business challenge?


1. The Power of Strong Branding


Anyone in the restaurant business will tell you that running a restaurant is not just about cooking food. That is something you leave to the chefs in the kitchen. Marketing and sales is a huge part of running a restaurant or food business. It is what gets people to walk through the restaurant doors, sit down and order.

Loft16 Branding
Loft16 Branding

It's Not Just About Branding and Marketing. It's Really About A Livelihood of The People.

One of the most important aspects of building a business is –building the brand. The business brand is the most valuable asset of the company. It is the brand that sells, markets and promotes the products in the eyes of potential customer.


People believe and love the brand and then buy the product. That means the most important asset of a business is not the systems, machines, factory and so forth. The most important asset of the business is the brand! That’s why entrepreneurs must focus on building their brand!


Restaurant marketing: Marketing materials ordering


A Strong Brand Conveys Quality, Consistency and Clarity.


Loft16 Branding
Loft16 Branding

Restaurant marketing: Marketing materials ordering


Effective brand core value puts a stake in the ground that says to potential customers: “This is who we are, this is what we do, and this is why we do it.” Your customers will buy more confidently because they know what your brand stands for. Your brand identity is your reputation. Brand identity is more than a logo or a style guide. Strong brand is a fully integrated part of the entire organization aligned around multiple touch points. Your brand identity is defined by how your audience perceives you.


Where Do I Begin On This Project?

  • Determine their brand's target audience.

  • Establish a brand mission statement.

  • Research brands within their industry niche.

  • Know their number.

  • Marketing budget planning

  • Marketing action plan


Loft16 Branding
Loft16 Branding

Restaurant marketing: Marketing materials ordering


2. Building Their Brands Core Values

Core values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide.


Free brand marketing monthly E-booklet: E-magazine article



Loft16 Branding
Loft16 Branding

Restaurant marketing: Marketing materials ordering


3. Create Their Brand Trust


Restaurant business is all about relationships, even when the products offered for sale might be perceived as commodity components. And relationships are based on trust. Without trust, there is no transaction. If a potential customer trusts your brand, he or she is more likely to buy from you.


Collaborating with the owner and staff, we work on building brand trust aspect through educating, informing and plan of action. Brand trust comes from positive brand experience.

Collaborating with the owner and staff, we work on building brand trust aspect through educating, informing and plan of action. Brand trust comes from positive brand experience, person to person, online presence to your content marketing. At our restaurant, we sell the experience, not the product.



Loft16 Branding
Loft16 Branding

Restaurant marketing: Marketing materials ordering


Leveraging your social media to our advantage


Social media has certainly proven beneficial over twenty years. For businesses, social media is an extension of your online presence. It's not just crucial; it's also necessary. Social media has created a way to send a brand’s messaging to the right people at the right time, often times with no cost at all if you have enough followers. Personally, social media is faster and easier communication method. You customers can contact a customer service representative faster and easier now than ever before. So learn to leveraging your social media to your advantage to boost your restaurant reservation by simply adding a reservations link or button on all your social media web pages.



Loft16 Branding
Loft16 Branding

Restaurant marketing: Marketing materials ordering


How To Measure Our Weekly Business Overall Performance:

  • Daily Occupancy: Paying attention to the trend

  • How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..

  • Overall Customer Satisfaction: What is the percentage?

  • Repeat Customers: Improved or not?

  • Online Engagement: Increased or decreased?

  • How's Your Website Visits: Increased by how much?

  • Online Weekly Orderings: Increased by how much?

First 30 Days

  • Order to-go/take-out ordering increased: 15%

  • Walk-in traffic increased: 20%

Next 60 Days

  • Social Media engagement increased: 15%

  • Major deliver service ordering increased: 10%

  • Online Reviews increased: 15%

  • Weekly restaurant revenue increased: 30%

Let's Talk Branding? Are You Local?

(Tampa, Orlando, Sarasota, St. Pete..) Contact or Text me: 813.965.1866

Contact me: click here

LinkedIn: Follow me


51 views0 comments