Updated: Feb 16
Client: Star Thai & Sushi, Siesta Key, Fl
Timeline: Summer 2020 peak of Covid 19
Goals & Mission: Increase Weekly To-Go Orderings Campaign
Campaign Designer: Chez Boodparset
Brand Manager/Digital Design: Chez Boodparset, Staff Team.
In a matter of days the pandemic stripped every plan, marketing choice, down to bar bone, and put every businesses into a halt. This forces some of us to come up with a new game plan. So I presented the idea where we should shift the focus into different route - non traditional way.
Delivery and pick up are here to stay whether you like it or not. The culture of digital ordering is flourishing and has completely changed the way traditional restaurants function. Having a provision for delivery is a great way to increase revenues, sales and profit margins at your restaurant. Online purchasing has become so popular due to many factors. However, a poorly executed delivery service, bad website can ultimately damage your brand reputation. This article will tell you how to master the online ordering and delivery at your restaurant.
You Can Increase Your Restaurant Delivery Orders Today By Following These Steps.
1. Having an Exceptional Online Menu
The pace of social and technological has changed. The world is adopting more and more technology by the second. Online shopping is a thriving market. 79% of U.S. consumers shop online, up from just 22% back in 2000. We’ve changed the way we go purchasing. In the age of smartphones technology, it's time your menu online.
Today, customers are engaging with brands in more places and more times throughout the day than ever before. Therefore, developing a good relationship with the target market in all tough points is very essential. Therefore it's only makes sense be there when your customers searching for you. An online presence simply means low-cost marketing. It also means online menu campaign is a free and cheap marketing which develops to reach your future customers. As the manager, don’t be hesitant to spend a bit on public relations promoting your business. This is the time to get on those major social media platform like Facebook, Instagram, google-plus etc. It is a really good investment if doing it right.
In a matter of days the pandemic stripped every plan, marketing choice, down to bar bone, and put every businesses into a halt.
An exceptional online menu gives your visitors their first impression of what they can expect to find in the rest of the site. Having a compelling online menu encourages visitors to dig deeper into your what you have to offer, interns more sales and brand awareness. You can also think about your online menu as a side door of your business. But be mindful that the goal of your online presence is to compel visitors to dig deeper into your website.
Benefits of Having An Online Menu
Makes the ordering process easier
Orders are ‘right’ all the time.
Keeping the costs of your marketing budget transparent
Improve your customers relationships and loyalty
Online website menu is mobile friendly
Improve your understanding about your customers base
Increase customer base
Makes it easier for future promotions, give away, and upcoming events.
Boarder your restaurant brand awareness
2. Leverage Your Business Website Now
It's time to maximize your online presence to its fullest potential. I mean now. It's time to take your business to another level. Your website is the most effective and efficient way to build and professionalize your brand to its fullest potentials. Integrated marketing is a complete way Of looking at business marketing. Remember your online presence is way more than just a web design. Through well equipped website, your busines should benefit from it with...
This is where you expand and growth through online ordering, increase in sales, brand awareness, and customer engagement.
This is where you nurture sales through customer loyalty program, repeat customer tactics and special promotions.
This is where you connect and build new leads. Improve your customer relationships, customer insights and feedback to improve upon your brand.
This is where you build your customer lists and contacts.
Need Help On Your Website? Contact me: Click here
3. Partner Up With Online Delivery Service
Partner up with online delivery service opens up your restaurant to a whole new set of customers that may have not heard of your restaurant before. The Demand for Online Ordering is Real. As online purchasing accelerates, so does the use of smartphones to make purchases. In the age of smartphones technology, businesses make their web sites simple to navigate and easy to use, mobile friendly, easy to update, and the choice can seem almost infinite.
Although, there are some pros and cons when partnering up with online delivery service. But eventually you will have to make the decision whatever works best for your business. On the positive note, right of the bat, a delivery service allows you to increase revenue despite slow days. A delivery service can keep business steady when other elements are effecting your buying cycles. Online delivery service can help your business to reach wider market. Internet-based marketing gives your restaurant far-reaching exposure and puts you in front of a whole new group of audience.
In addition to letting your guests place an order more conveniently, online delivery service also helps to increase accuracy in ordering process as well. This helps eliminate human error significantly. Lastly, Online Deliver Service is about customer insights. Partnering up with Online Delivery Service can provide a valuable database of customer information. This helps you as a business owner or manager to understand more details about your customers better. Having a customer insights is very beneficial for your future marketing campaign. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them. Getting to know your target audience allows your marketing to be finely targeted.
There are top best online delivery services that worth partnering with are Just Eat, Uber Eats, Amazon Prime Now, SkipTheDishes, Seamless, GrubHub, Eat24. Honestly, whichever services you choose to partner with, you’ll be looking at increased sales without having to do any extra work. Not to mention all new customers that will discover you in the process. You can now spend time on what is important- your new line of products.
4.Create experiences that are unique to your restaurant.
"Why people should buy from you?" a question you should ask yourself as a restaurant owner(s) or a manager. Brand relevance comes down to trust Brand trust is loyalty. Brand loyalty comes from brand experience. Some of the most successful brands are the most relevant brands. It's the fact that our own happiness and well-being are the most important! So make your brand personal. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission. This is called your "Unique Selling Point Proposition".
Ask yourself, What makes your restaurant special?
What do you offer that customers won't find anywhere else? What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely? Again, clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times.
By having your presence online, you’re exposing your restaurant to new guests who then have a higher chance of coming back, so showcase what makes you unique. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them for future campaign like special events and invitations, upcoming promotions, customer loyalty rewards, new announcements, giveaways, email marketing and newsletter sign up to build your customer base going.
How To Measure Your Business Overall Performance:
Overall Customer Satisfaction: What is the percentage?
Repeat Customers: Improved or not?
Online Engagement: Increased or decreased?
Website Visits: Increased by how much?
Online Weekly Orderings: Increased by how much?
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Need help on your brand? Contact me: Click here