Loft16 Guild to Build An Online Empire

Updated: Jul 8

Make a Takeout-and Delivery Service To Your Restaurant Business Model Now!!!

By having your presence online, you’re exposing your restaurant to new guests who then have a higher chance of coming back, so showcase what makes you unique. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them for future campaign like special events and invitations, upcoming promotions, customer loyalty rewards, new announcements, giveaways, email marketing and newsletter sign up to build your customer base going.

While riding this wave of pandemic, your business still can strive. I Will Tell You How

1. Having an Exceptional Online Menu

The pace of social and technological has changed. The world is adopting more and more technology by the second. Online shopping is a thriving market. 79% of U.S. consumers shop online, up from just 22% back in 2000. We’ve changed the way we go purchasing. In the age of smartphones technology, it's time your menu online.

Today, customers are engaging with brands in more places and more times throughout the day than ever before. Therefore, developing a good relationship with the target market in all tough points is very essential. Therefore it's only makes sense be there when your customers searching for you. An online presence simply means low-cost marketing. It also means online menu campaign is a free and cheap marketing which develops to reach your future customers. As the manager, don’t be hesitant to spend a bit on public relations promoting your business. This is the time to get on those major social media platform like Facebook, Instagram, google-plus etc. It is a really good investment if doing it right.

In a matter of days the pandemic stripped every plan, marketing choice, down to bar bone, and put every businesses into a halt.

An exceptional online menu gives your visitors their first impression of what they can expect to find in the rest of the site. Having a compelling online menu encourages visitors to dig deeper into your what you have to offer, interns more sales and brand awareness. You can also think about your online menu as a side door of your business. But be mindful that the goal of your online presence is to compel visitors to dig deeper into your website.

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2. Benefits of Having An Online Menu

  • Makes the ordering process easier

  • Orders are ‘right’ all the time.

  • Keeping the costs of your marketing budget transparent

  • Improve your customers relationships and loyalty

  • Online website menu is mobile friendly

  • Improve your understanding about your customers base

  • Increase customer base

  • Makes it easier for future promotions, give away, and upcoming events.

  • Boarder your restaurant brand awareness

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3. Leverage Your Business Website Now

It's time to maximize your online presence to its fullest potential. I mean now. It's time to take your business to another level. Your website is the most effective and efficient way to build and professionalize your brand to its fullest potentials. Integrated marketing is a complete way Of looking at business marketing. Remember your online presence is way more than just a web design. Through well equipped website, your busines should benefit from it with...

  • This is where you expand and growth through online ordering, increase in sales, brand awareness, and customer engagement.

  • This is where you nurture sales through customer loyalty program, repeat customer tactics and special promotions.

  • This is where you connect and build new leads. Improve your customer relationships, customer insights and feedback to improve upon your brand.

  • This is where you build your customer lists and contacts.

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4. Create experiences that are unique to your restaurant.

"Why people should buy from you?" a question you should ask yourself as a restaurant owner(s) or a manager. Brand relevance comes down to trust Brand trust is loyalty. Brand loyalty comes from brand experience. Some of the most successful brands are the most relevant brands. It's the fact that our own happiness and well-being are the most important! So make your brand personal. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission. This is called your "Unique Selling Point Proposition".

So, How Do You Measure Your Business Overall Performance?

Overall Customer Satisfaction: What is the percentage?

  • Repeat Customers: Improved or not?

  • Online Engagement: Increased or decreased?

  • Website Visits: Increased by how much?

  • Online Weekly Orderings: Increased by how much?

"Branding Is Doing What You're Saying You're Going to Do, And Do it Consistently. Brand Is a Promise!" - Chez Loft16

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