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Building An Excellent Story Brand

Updated: Jan 10

Distinguish Your Brand From Your Competitors.

Client: Star Thai & Sushi, Siesta Key, Fl

Campaign Manager: Chez Boodparset

Brand Manager/Digital Design: Chez Boodparset

Notes: Special thanks to our staff who make everything possible.

Excepting My New Role as GM/Head Chef

My Goals & Mission: Collaborating along side the owners, our staff team and investors, we're working hard to make this restaurant brand to be a place of the newest Asian Fusion restaurant hot spot in Siesta Key Fl. Within a few months, we have hosted many successful event parties in our location, but even these minor events were major exercises in project management. One of the greatest challenges to pulling off a successful event is the overall marketing strategy.

Your unique selling proposition is about building a connection with your consumers. It's not only important, but it also necessary.

All My New Creations Were Purely Out of My Love For Food

As an owner, you have got to know your customers. Your ideal target market will the be key that dictates on almost everything you do. Human, we are social creators. Knowing who our consumer is, is critical when establishing our marketing budget. Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them.

"In Brand Marketing, Consumer Is Always A Center Of What We Do. A Brand Is A Person. It Is What People Are Saying About You When You're Not There.”

Redesigned A Selling Machine Menus to Boost Sales Per Table

Food is a shared experience. There is an old saying that If you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite. As a brand manager, I hold that ideal and value dearly. I also train my staff the same ideology as well.

Dominating Online Presence Is A Must!

Brand trust is loyalty. Some of the most successful brands are the most relevant brands Brand relevance comes down to trust. It's the fact that our own happiness and well-being are the most important! Sometimes organizers get so distracted marketing their event they forget that the best marketing is the buzz created by attendees who love the event. "The most important part of event marketing is creating a remarkable event.

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” - Sam Walton

As a host, you're responsible in helping create a sense of uniqueness that your audience can’t miss. Ask yourself...why should they attend your event? Give them a good, tangible reason to come to your event. Focus on the benefits they will get by attending your event, not the features of your event. Remember, authenticity is the top driver of consumer engagement, so make sure your event’s offerings align with your brand to create a lasting impression.

Private Omakasee session

Building Network of An Additional Revenue Sources

What do you offer that customers won't find anywhere else? What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely? Again, clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times.