Building An Excellent Story Brand

Updated: Dec 18, 2020

Distinguish Your Brand From Your Competitors.



Client: Star Thai & Sushi, Siesta Key, Fl

Campaign Manager: Chez Boodparset

Brand Manager/Digital Design: Chez Boodparset

Notes: Special thanks to our staff who make everything possible.


My Goals & Mission: Collaborating along side the owners, our staff team and investors, we're working hard to make this restaurant brand to be a place of the newest Asian Fusion restaurant hot spot in Siesta Key Fl. Within a few months, we have hosted many successful event parties in our location, but even these minor events were major exercises in project management. One of the greatest challenges to pulling off a successful event is the overall marketing strategy.


Brand management
Restaurant brand management


Your unique selling proposition is about building a connection with your consumers. It's not only important, but it also necessary.


1. Know Your Audience


As an owner, you have got to know your customers. Your ideal target market will the be key that dictates on almost everything you do. Human, we are social creators. Knowing who our consumer is, is critical when establishing our marketing budget. Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them.






Understanding your customers, you need to find out what they do for a living, who they are friends with, what their hobbies are, and where they spend their free time. Just a few minutes of research can help answer these questions, but if it's possible, take the time to sit down and have a conversation with them to fill in the blanks. To create your event promotion strategy, you need to understand where your attendees spend time online. Some events may use every marketing channel available. You may find it more effective to focus your time, budget, and energy on just a few.


"In Brand Marketing, Consumer Is Always A Center Of What We Do. A Brand Is A Person. It Is What People Are Saying About You When You're Not There.”



Brand management
Brand management

2. Develop a Marketing Plan