Updated: Mar 12
It's Time to Revise, Reevaluate, and Repositioning Your Brand Marketing Efforts
1. Build Emotional Connections
There is an old saying.."Every bite takes you home..." I love it so much. Food makes us feel good, alive and vibrant. For foodie, in addition to having a full belly, there is something very satisfying about trying new things, being exposed to new color, taste and experience. Food connects us all. Food connects us to each other, to our own pasts and identities/memories, and nature and its original. Best of all, food connects us to the world around us. Again, eating is a social thing.
2. Food As Experience
At the restaurant, it's rare if I didn't come by each table and introduce myself. To break the ice, often times, I'd bring little gift of our samples, appetizers, cocktail shots or sweet desserts. Then watch the conversations open up. a ting is social. The majority of social events involve food. There is something about eating in social gathering that helps to bring people together. Food is a shared experience. There is an old saying that iIf you can’t find a common topic with a person, then try talk about food! Immediately, notice their eyes will shine and they’ll tell you all about their favorite.
3. Foster Customer Experience
Customer experience builds customer loyalty. Customer loyalty inspires repeat customers. Customer Loyalty Programs help increase revenue. It's a repeat business strategy. And as you know increasing customer retention helps boost profits simply because loyal customers already have trust in your restaurant brand. Customers are always looking for good deals or promotions that would benefits them. It's a given. Loyalty program make consumers feel appreciated. Why not? They have already chosen you over your competitors.
4. Uses Food As Art
Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. Infact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. We have been having fun with the experimentation on how the look of the food can change the perception of consumer behavior.
Based on observation, the way food is arranged on the plate actually affects our perception of taste and our enjoyment of a dish - another demonstration of just how interlinked our senses really are. Here, food presentation is taken seriously because it is what the customers will judge the establishments on. In any society, the first impressions always matter. In culinary scene is no different. We have found that food presentation has significantly impacted on the way in which customers consume their foods, the different color, shape, size and variety of food.