Updated: Apr 10, 2020
It's still important question more than ever. Why Should People Buy From You?
They will if your unique selling position is on point. So, does your business establishment has unique selling proposition (USP)? Do you know what it is? If not, it's time to working on one. Your restaurant Unique Brand Selling Proposition (USP) tell the audience what you are all about? Why you're different? Why should people buy from you not your competitors. In additional, your restaurant Unique Brand Selling Proposition increases the value of your restaurant. It provides your employees with direction and motivation, and makes acquiring your ideal customers even more easier.
HOW YOUR UNIQUE SELLING PROPOSITION (USP) CAN ALTER THE PERCEPTION OF YOUR BUSINESS BRAND?
1. Unique Selling Proposition Tells Your Restaurant Brand Stories Better.
Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. Good brand story begins from its purpose, core values, and mission.
“People do not care how much you know until they know how much you care.” -Teddy Roosevelt
It Makes Your Brand Becomes More Relevant
Some of the most successful brands are the most relevant brands. Brand trust is loyalty. Brand relevance comes down to trust. It's not enough for a brand to just promise change, you must actively engage and drive change through your brand. Is your brand story” coming across in everything you do? Is that story consistent across all channels? How are people experiencing your brand every day? It comes down to brand consistency as much as brand promise.
It Makes Your Brand Appeals More to Your Ideal Consumers
Marketing main purpose is to match the value your business is creating with the right customers. There's no one-size-fits-all marketing strategy that will deliver you the results you're aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers ask for and determining the best channels to deliver it on. In addition, getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.
It Builds Brand Consistency
In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. So your campaign must be translate to all consumer touch points from our visual branding, sale experience, customer experience, person to person, online presence to content marketing. The important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.
“Treat the customer like you would want to be treated. Period!” -Brad Schweig
It Gives Your Brand A Unique Core Value
A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. Its main objectives are to motivate core consumers of our target market that we offer individual attention and superb product.
Unique Selling Point Builds A Stronger Brand Online Presence
Distinctive brand assets do not develop overnight; it takes time and consistency for consumers to make the link between the assets and the brand. Identifying and measuring distinctive assets helps brands ensure they aren’t using an element that is associated with a competitor. Distinctive assets are valuable to a brand. They are used to measure how prevalent and unique customers think it is. In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. So your campaign must be translate to all consumer touch points from our visual branding, sale experience, customer experience, person to person, online presence to content marketing.
“Customer service should not be a department. It should be the entire company.” -Tony Hsieh
My Thoughts & Experience:
Remember you must establish your goals and objectives early. Business is unpredictable, and about the only thing that you can count on is that everything continuously changes. You need to constantly measure your business performance so you know what’s successful and what isn’t. As an entrepreneur, you must know how important it is to see what works at your business and what doesn’t. Therefore, your brand unique selling proposition has to be established early.
For our restaurant, our unique selling proposition is about building connection with our consumers. our unique selling proposition builds trust and opens up conversations. It's a bound. Our unique selling proposition means customer retention. And emotionally connected customers, they buy more often from our business. They visit us more, not to our competitors but to our restaurant. I think, if you're emotionally invested in your customers, and you're building brand relationship with them. Loyal customers feel that their presence means something.
Measuring Ratings and Reviews
Overall Customer Satisfaction: 85%+
Repeat Customers: Improved 65%+
Online Engagement: Increased 55%+
Website Visits: Increased 45%+
Online Weekly Orderings: 55%+
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