Restaurant Brand Management with LOFT16
Updated: Jul 22, 2022
Opening A New Business Can Be Intimidating. You're Not Alone. So Let's Make Your Business Restaurant Recession Proof. It's Not Just Important;It Is Also Very Necessary.
We all hear what uncertainty means in everyday conversations. In some ways, the use of the word in economics is not that different. Uncertainty is a part of life and it can’t be avoided. The best way to deal with it is to learn techniques that help you live with the situations. Everything is connected to something else. Life is full of uncertainty, we’ve just got to learn to live with it. The true is, if you're well prepared and aware then there isn't much to panic about.
Here are My 6 Tips to Help You Recession Proof Your Restaurant Business.
1. Website With A Content Driven Machine Strategy
Everything you do on your online presence helps improve search rankings and overall SEO efforts greatly from your website, online content, customer reviews, feedback, article posts to your overall online presence. This is a perfect chance for you to be active on online. Your digital menu now can turn into content driven machine without big budget marketing. Think about it, let customers do all your content for you simply by being great at what you do. With digital menu on customer’s hands, you now can simply ask your customers to give your restaurant feedback, check-in, post their pictures or tag right at the table.
Turn Your Digital Menu Can into A Selling Tool Powerhouse
Website that Aligns with Your Marketing Goals
An opportunity for business to test their new product items or service.
Boost email sign up, membership program and reward program right there.
Boost traffic to your website, blog, and other campaign landing pages.
Website That Boosts Customer Engagement
Improve conversations between your staff and customers.
Opportunity for business to test their new product items or service.
A Perfect platform to run new campaign, new promotional offers to sales.
Custom Insight
Monthly data analytic report on your customer behavior
Know your weekly top selling products
Know your website traffic, bounce rate, and lead generation rate.
Website That Improves Your Online presence
Your website connects customer to overall brand identity.
Boost traffic to your website, blog, and other campaign landing pages become easier.
Request for customer feedback, tag, check-in or commenting just right there
2. Reevaluate Your Menu
Your Menu is one of the selling tools for your restaurant. In fact, it's so essential part of your point of sale. Update your menu seasonally. Keep track of what your customers order most and which menu items will generate the most profit for your bottom line and highlight those prominently. Keep the favorites and signature dishes on the menu as a focal point. For our menu, I put our big ticket items at the center area. This would be the first things they see when they pick up the menu.
In addition, you should also use seasonal special items as a way of introducing new menu items to your customers. We like to periodically come up with different campaign through out the season for our table advertisement menu stance. There is one important thing restaurant owners should understand is to avoid the trap of wanting to be all things to all people. It's because by trying to put too many items on the menu to please everyone, not only it's time consuming to look through your entire menu, this drive up food costs, but can also confuse customers. So learn to say no.
If you don’t know your worth, people will put a cheap price tag on you. – Matshona Dhliwayo
3. Leveraging Your Social Media to Your Advantage
Social media has certainly proven beneficial over twenty years. For businesses, social media is an extension of your online presence. It's not just crucial;it's also necessary. Social media has created a way to send a brand’s messaging to the right people at the right time, often times with no cost at all if you have enough followers. Personally, social media is faster and easier communication method. You customers can contact a customer service representative faster and easier now than ever before. So learn to leveraging your social media to your advantage to boost your restaurant reservation by simply adding a reservations link or button on all your social media web pages.
4. Improve Guest Interaction
Train your staff the important of boosting reservation. We all know that every hour that a restaurant table sits open is about generating revenue. In fact, 92% of consumers believe suggestions from your staff than traditional advertising because people value words from someone they know or familiar to than what commercial advertisement. Well trained staff can easily build their emotional connection with customers through effective communication. This interaction is the bond that great sales are made of. Guest interaction builds customer loyalty. Loyal customers pay more, that's true. So, by far,word amouth is one of the most effective organic form of advertisement there is. There’s so much potential value to be unlocked through word mouth.
5. Focus On Your Customers
It's a fact, brand trust is loyalty. In fact, some of the most successful brands are the most relevant brands. Brand relevance comes down to trust. It's not enough for a brand to just promise change, your brand must actively engage and drives change through brand consistency. Your loyal customers help boost your cash flows more than any other advertisement tactics.
As business owner, you should ask yourself "Is your brand story coming across in everything you do?" or "Is that story consistent across all marketing channels?" At the same time, you also need to understand how people are experiencing your brand every day? Remember, your brand consistency counts just as much as your brand promise. Collectively, there are ways your restaurant can help build your customer loyalty.
“Satisfaction is a rating. Loyalty is a brand.” –Shep Hyken
6. Build Your Customer Loyalty program
There is no doubt, people love good deals. That's the real value behind customer loyalty program. Customer loyalty program should be offered to your customer through out your online presence, blog, website, instore to form of advertising. With email marketing, you can reach more of your audience faster and easily with specific goal. In addition to generating traffic to your site, with timely campaigns, your customer loyalty program can boost your online reservation significantly.
Building customer royalty program is a great way to build cash flows safety nest. Remember loyal customers usually buy more and are often willing to pay more. They refer others to your establishment. At the same token, this saving you the marketing and advertising costs of acquiring customers significantly. By increasing customer retention can boost your bottom-line profit by 25% to 100%.
7. Measure. Measure. Measure
How To Measure Your Weekly Business Overall Performance:
Daily Occupancy: Paying attention to the trend
How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..
Overall Customer Satisfaction: What is the percentage?
Repeat Customers: Improved or not?
Online Engagement: Increased or decreased?
How's Your Website Visits: Increased by how much?
Online Weekly Orderings: Increased by how much?
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