Updated: Oct 10, 2021
Keys To Shift Your Marketing to Millennial Consumers
The survey found that three times a week, 54 percent of younger millennials (ages 18 to 26) eat out and 30 percent buy coffee. 51 percent go to a bar once per week and the average millennial eats out five times a week. Generation Z is the generation that spends the largest percentage of their food budget on meat about 21%.
Recent study shows that Millennial households spend $874 on average each month on food with $615 (or 70%) on groceries.
How Our Restaurants Marketed to Millennial Consumers And Succeeded, And You Can Too.
1. Establish Your Clear Brand Identity
Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. Good brand story begins from its purpose, core values, and mission.
Star Thai Sushi, Siesta Key
In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Everything about your brand trust must translate to all consumer touch points. You must train everyone of your staff to be consistent with your brand from our brand message, sale experience, customer experience, person to person, online presence to content marketing. The important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.
Star Thai Sushi, Venice
2. Focus on Millennials
Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.
Top food trends among millennials, in terms of how many respondents said they had tried them, include “sweet and spicy” foods about 40&.
Star Thai Sushi, Siesta Key 3. Sell the Experience, Not the Product
Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. In fact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. We have been having fun with the experimentation on how the look of the food can change the perception of consumer behavior.
Here, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell a unique brand story. This restaurant brand has amazing products right off the bat—excellent Asian Fusion and Thai food, and superb sushi. This is what sets them ahead from their competitors. They certainly set a high standard for their product.
Star Thai Sushi, Siesta Key
4. Building an Emotional Brand Connection Is a Big Deal
Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.