Is Your Restaurant Ready for Next Digital Audience?

Updated: Oct 26

Digital Data is the Future of Marketing


Digital As part of the membership benefit, I'd pay a visit to my client's Establishment monthly to learn all aspects of their product and business. I've found that when people enter a company with aspirations of being "owner" or "CEO," they want the title without any of the work or upkeep. Regardless of their positions, I'd Keep my clients on their toes so any work won't fall of the rail.

How Digital Marketing is a Game of Data?





Data Gives You an Outside Perspective on Your Overall Brand Performance


There is no doubt that one of the best parts of being a consultant is the opportunity to travel to meet my client. Once a month, I always looking forward to see my client. Monthly, I’d visit my client's establishments to keep in touch with updates, staff retention, current business performance, problems and concerns they may have. Together, we'll go over their current website performance and marketing insights.


Through my experience, I'd find that lot of businesses are running their websites without keeping an eye on their metrics. That is one of biggest marketing mistakes they can make. As a brand marketer, I'm handling both branding side of the business as well as marketing aspect of the businesses as well. I would spend many sessions on the meeting with each of my clients about the importance of understanding website analytics as much as their brand message.




Data Provides a Chance to Evaluate Your Website Performance


Web analytics is so important because Analytics allow you to quantify the effects of making a change to your marketing strategy. Again, Web Analytics is a very useful tool that not only helps in understanding their audience but also helps everyone to discover business insights that might not be visible directly.




Content Is Everything


The content on your website is what will separate their business from the rest of the pack. Web Analytics is an especially useful tool that not only helps in understanding their audience but also helps everyone to discover business insights that might not be visible directly. As a matter of the fact, no business can ignore Analytics if they want to provide a great user experience to its visitors as well as gain access to business insights.



More Insightful About Current Your Website Analytics


Each visit, I’d spend my time to go over major web analytics data reports such as the overall traffic, bounce rate, traffic sources, the numbers of their new and returning visitors, their demographics and the geographic location of visitors, where traffic is being referred from, the click analytic rate, and the total number of webpage visits.