Loft16 Small Marketing Budget Guide

Updated: Oct 4

Budgeted Marketing Trends For Business Owners To Boost Your Brand.



Yes, Direct Mail Still Relevant in 2021 And Here Why


What's old is new again, and direct mail is officially back! In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Many marketers are in shock. Not me. I always believe in multi channel marketing which means as a marketers or brand marketer, I have to be open minded about different ways to reach your ideal customers.



1. Direct mail Marketing Isn't Dead

In contrary, direct marketing is thriving. 98% of Americans check their mail every day, according to data from the U.S. Postal Service. If you send something out, there's a high likelihood it's going to be seen. Whether they're keeping them to look at it later, that's another question. Personally, this is where well designed marketing essential comes in.

Cloud based solutions are making it easier than ever to incorporate direct mail advertising into marketing campaigns.




2. Direct mail Still A Consistent Form of Marketing

To stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Average open rate: 17.92% Average click-through rate: 2.69% that shows how much of an email do people actually read daily. The future of direct mail will involve even better targeting, more personalization and amazingly right-timing. As a marketer, I use traditional marketing like direct mail to promote digital marketing such as website, social media sites to coupon vouchers.



3. Can you tell if someone has opened an email?

Check your website insight analytics. Web analytics provide you website visitors' data so you can optimize your content based on users interest. Your website insight analytics tells you everything from how many new people are coming into your website, what are the top pages they visit, to what time they actually log in. Marketing main purpose is to match the value your business is creating with the right customers. Developing an effective your online presence, digital marketing to web design is part of your marketing effort.


How To Measure Your Weekly Business Overall Performance:

  • Daily Occupancy: Paying attention to the trend

  • How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..

  • Overall Customer Satisfaction: What is the percentage?

  • Repeat Customers: Improved or not?

  • Online Engagement: Increased or decreased?

  • How's Your Website Visits: Increased by how much?

  • Online Weekly Orderings: Increased by how much?



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