Updated: Oct 15, 2020
You know, based on statistics, 3 out of 4 Americans have at least one retail loyalty card? Unsurprising, 84 percent of loyalty program members are likely to choose the program retailer over its competitors. Loyalty program makes customers feel appreciated. It makes regulars feel significant that they're supporting you. Majority of consumers feel their loyalty programs deliver benefits that are important to them.
What Is Restaurant Loyalty Program?
A customer loyalty program is a program runs by a restaurant or a business that offers benefits to frequent customers. They are structured marketing efforts that reward, and therefore encourage, loyal buying behavior. Those benefits may be in the form of discounts, rebates, free products, or other promotions.
Think about it, consumers who are already enthusiastic about a brand are more likely to continue buying from your restaurant. Loyalty program inspires them to continue to do so. Loyalty program make consumers feel appreciated. Not only do you need loyal employees who care about your business, but you also need loyal customers to keep your business thriving into the future. Loyalty signals consumer trust. And consumer trust means customer retention. And customer retention means business growth. In my experience, customer retention is what going to keep your business flowing during slow seasons.
Why Is It Important To Your Restaurant?
Customer Loyalty Programs help increase revenue. It's a repeat business strategy. And as you know increasing customer retention helps boost profits simply because loyal customers already have trust in your restaurant brand. Customers are always looking for good deals or promotions that would benefits them. It's a given. Loyalty program make consumers feel appreciated. Why not? They have already choose you over your competitors.
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford
Loyalty program also inspire customer engagement for your restaurant as well. It gives you a direct way to communicate between your brand and your customers. Loyalty program can better customer communication. A loyalty program offers a direct line to customers. This is where conversations happen. Loyalty program builds a connection with your customers. This is where you find out about their wants, needs, feedback and ways to improve your products or service.
Give Away Something Of Value
I believe action speaks louder than words. Also because by utilizing all your senses, restaurants can create a stronger experience, thus give the restaurants a much higher chance of attracting a potential customer. Giving away something of value like freebie, samples, extras, new creations of the day or what have you. It's a fact, food sampling builds sales and relationship with customers. Giving your product away for free to build sales may seem like a business oxymoron. But as the old saying goes, you have to spend money to make money.
It is also about perception. Remember, the primary motive behind a loyalty program is to retain customers by rewarding them for supporting your business. Based on statistics, Free Is Better than Discounts for Restaurants. Free food is a great way to introduce new menu items or services. In another words, food sampling is the idiot-proof marketing tool for bars and restaurants.
Build Your Loyalty Program For Your Restaurant?
As a restaurant owner, you must understand the customer’s mindset regarding deals. By creating a comprehensive loyalty program that allows for your restaurant to utilize modern marketing techniques to turn your customers into advocates for your brand. A good loyalty program doesn’t need to be stagnant. Loyalty programs are fairly self-sufficient, you can also change and improve your loyalty as you move forward.
Keep track on your regulars through your P.O.S System, reward them.
Point systems or reward punching cards, offer them.
Loyalty Program Sign Up, ask them.
Offering customers sneak previews of upcoming additions to the menu or new services or merchandise if they sign up for the program. Show them the ideal of benefits.
Keep track on your repeats walk-in customers, offer something of value.
Delivering an appetizer or dessert on-the-house as free samples.
Expand Your Referral Program, reward them with unannounced gift to delight a regular customer, especially when they’re bringing a lot of business to the restaurant.
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni
For our restaurant, loyalty programs are about building connection with our consumers. Loyalty program build trust and opens up conversations. It's a bound. Loyalty means customer retention. And emotionally connected customers, they buy more often from your business. They visit us more, not to our competitors but to our restaurant. I think, if you're emotionally invested in your customers, and you're building brand relationship with them. Loyal customers feel that their contribution means something. It's a reward program.
Measuring Ratings and Reviews
Overall Customer Satisfaction: 85%+
Repeat Customers: Improved 65%+
Online Engagement: Increased 55%+
Website Visits: Increased 45%+
Online Weekly Orderings: 55%+
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