Can Your Restaurant Compete With The Rise Of Cloud Kitchens?

Updated: Dec 19, 2021

Prepare Your Restaurants For The Future Digital Consumer Or Perish

In a matter of days the pandemic stripped every plan, marketing choice, down to bar bone, and put every businesses into a halt. This forces some of us to come up with a new game plan. So I want to present the idea where we should shift the focus into different route - non traditional way.


Delivery and pick up are here to stay whether you like it or not. The culture of digital ordering is flourishing and has completely changed the way traditional restaurants function. Having a provision for delivery is a great way to increase revenues, sales and profit margins at your restaurant. Online purchasing has become so popular due to many factors. However, a poorly executed delivery service, bad website can ultimately damage your brand reputation. This article will tell you how to master the online ordering and delivery at your restaurant.


How Your Restaurant to Become More Relevant with Today's Digital Consumer by Following These Easy Steps.

1. Having an Exceptional Online Menu

The pace of social and technological has changed. The world is adopting more and more technology by the second. Online shopping is a thriving market. 79% of U.S. consumers shop online, up from just 22% back in 2000. We’ve changed the way we go purchasing. In the age of smartphones technology, it's time your menu online.


Today, customers are engaging with brands in more places and more times throughout the day than ever before. Therefore, developing a good relationship with the target market in all tough points is very essential. Therefore it's only makes sense be there when your customers searching for you. An online presence simply means low-cost marketing. It also means online menu campaign is a free and cheap marketing which develops to reach your future customers. As the manager, don’t be hesitant to spend a bit on public relations promoting your business. This is the time to get on those major social media platform like Facebook, Instagram, google-plus etc. It is a really good investment if doing it right.


In a matter of days the pandemic stripped every plan, marketing choice, down to bar bone, and put every businesses into a halt.

An exceptional online menu gives your visitors their first impression of what they can expect to find in the rest of the site. Having a compelling online menu encourages visitors to dig deeper into your what you have to offer, interns more sales and brand awareness. You can also think about your online menu as a side door of your business. But be mindful that the goal of your online presence is to compel visitors to dig deeper into your website.


Benefits of Having An Online Menu

  • Makes the ordering process easier

  • Orders are ‘right’ all the time.

  • Keeping the costs of your marketing budget transparent

  • Improve your customers relationships and loyalty

  • Online website menu is mobile friendly

  • Improve your understanding about your customers base

  • Increase customer base

  • Makes it easier for future promotions, give away, and upcoming events.

  • Boarder your restaurant brand awareness



2. Leverage Your Business Website Now

It's time to maximize your online presence to its fullest potential. I mean now. It's time to take your business to another level. Your website is the most effective and efficient way to build and professionalize your brand to its fullest potentials. Integrated marketing is a complete way Of looking at business marketing. Remember your online presence is way more than just a web design. Through well equipped website, your busines should benefit from it with...


  • This is where you expand and growth through online ordering, increase in sales, brand awareness, and customer engagement.

  • This is where you nurture sales through customer loyalty program, repeat customer tactics and special promotions.

  • This is where you connect and build new leads. Improve your customer relationships, customer insights and feedback to improve upon your brand.

  • This is where you build your customer lists and contacts.