Updated: Oct 6, 2021
It's still important question more than ever. Why Should People Buy From You?
Your Unique Selling Point Inspires People To Buy From You Not Someone Else's
They will if your unique selling position is on point. So, does your business establishment has unique selling proposition (USP)? Do you know what it is? If not, it's time to working on one. Your restaurant Unique Brand Selling Proposition (USP) tell the audience what you are all about? Why you're different? Why should people buy from you not your competitors. In additional, your restaurant Unique Brand Selling Proposition increases the value of your restaurant. It provides your employees with direction and motivation, and makes acquiring your ideal customers even more easier.
1. Unique Selling Proposition Tells Your Restaurant Brand Stories Better.
Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. Good brand story begins from its purpose, core values, and mission.
“People do not care how much you know until they know how much you care.” -Teddy Roosevelt
2. It Makes Your Brand Becomes More Relevant
Some of the most successful brands are the most relevant brands. Brand trust is loyalty. Brand relevance comes down to trust. It's not enough for a brand to just promise change, you must actively engage and drive change through your brand. Is your brand story” coming across in everything you do? Is that story consistent across all channels? How are people experiencing your brand every day? It comes down to brand consistency as much as brand promise.
3. It Makes Your Brand Appeals More to Your Ideal Consumers
Marketing main purpose is to match the value your business is creating with the right customers. There's no one-size-fits-all marketing strategy that will deliver you the results you're aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers ask for and determining the best channels to deliver it on. In addition, getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.
4. It Builds Brand Consistency
In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. So your campaign must be translate to all consumer touch points from our visual branding, sale experience, customer experience, person to person, online presence to content marketing. The important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.