Updated: Jul 8
New Life. New Office. New Journey. Same Mission.
Leaving My Legacy Behind While Ready to Build New One
After a big success in building an Asian Fusion restaurant brand in Siesta Key, I finally moved on to start my own brand marketing Agency in the heart of downtown Sarasota, Florida. Within 3 years of managing the brand, I’d say we have achieved many recognition, awards, massive brand customer loyalty, new product development, upselling strategy, building a selling machine team, to massive growth. It was my legacy I want to leave with my previous staff and owners. Now, I look forward to my new chapter in life.
I’m Still Passionate About Restaurants and Hospitality Industry
Every industry is about selling something. Although everyone has their own style to sell but behind there are strategies, methods that shared the same common thread. Ultimately, you’re your own brand. It’s your responsibility to reshaping and molding your skillsets to the level of flawless.
The Most Common Advice To Restaurant Managers?
Brand Is About Good Story Telling
Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission. Distinctive brand assets do not develop overnight; it takes time and consistency for consumers to make the link between the assets and the brand. Identifying and measuring distinctive assets helps brands ensure they aren’t using an element that is associated with a competitor.
New Brand Positioning Development
Building your brand unique position is what everyone should value most - Personal attention. When starting out a business, one of the greatest challenges you will encounter will be how to build your brand and this is why a unique and a memorable brand core belief will differentiate your business from that of your competitors. And it should be translate to all your customer touch points.
Focus on the consumer
Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. Understanding of consumer needs and behavior to ensure that the services and product lines that fall under their brand resonate with current and potential customers.
Know Your Audience
As an owner, you have got to know your customers. Your ideal target market will the be key that dictates on almost everything you do. Human, we are social creators. Knowing who our consumer is, is critical when establishing our marketing budget. Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them.
Know Your Number
As a business owner, you have to know your numbers. Manage overhead costs is essentially necessity. Business overhead costs are expenses that are related to the day-to-day running of a business. Reducing overhead costs is important in a business downturn. When business is slow, cutting overhead costs is normally one of the easiest ways to minimize losses and return your business to normality and ultimately profitability.
Lastly, Measure. Measure. Measure.
How To Measure Your Weekly Business Overall Performance:
Daily Occupancy: Paying attention to the trend
How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..
Overall Customer Satisfaction: What is the percentage?
Repeat Customers: Improved or not?
Online Engagement: Increased or decreased?
How's Your Website Visits: Increased by how much?
Online Weekly Orderings: Increased by how much?
Brand Marketing Manager:
Online Presence/Brand reputations/Web
New Campaign Planning
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