Updated: Oct 15, 2020
Good brand sells experience and tells stories. Brand consistency is the pattern of expression that affects what people think about our brand.
Brand Designer/Concept: Chez Boodparset
Brand Logo: Chez Boodparset
Print Campaign: Chez Boodparset
Website Concept: Chez Boodparset
CMS System Techology: TampaBay Websites
Type of Business: Financial Adviser
Goals: Creating a trust worthy brand that appeals to specific target market. Projects are included re-branding, customer engagement strategies, and marketing campaign.
Brand Concept: Clean corporate color with a look and feel of trust worthy. A financial consulting firm with contemporary design feel with specific target audience in mind.
Brand Core Values:"Your Future Starts Now."
Establishing a clear brand promise must be done at the very beginning stage of brain storming. A brand promise is an extension of a company’s positioning. However, a promise, of course, is good only if it’s kept. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.
"In Brand Marketing, Consumer Is Always A Center Of What We Do. A Brand Is A Person. It Is What People Are Saying About You When You're Not There.”
Good brand sells experience and tells stories. To build strong brand awareness, it's only logical that we want to be where the conversations are. And you want to create a positive yet memorable brand image in your audience's minds. Brand consistency is the pattern of expression that affects what people think about our brand. The more consistent our messaging, the more consistent our branding is. After all, the objective of our brand consistency is to build awareness and develop trust and loyalty with customers.
Building a brand identity is also all about differentiation: making a brand visible, relevant, and unique. Without a firm understanding of the competitive landscape, it’s easy to blend in. You should know how you are positioned in the market. Establishing a clear brand promise must be done at the very beginning stage of brain storming. A brand promise is an extension of a company’s positioning.
Your brand promise should symbolize what your company stands for, what you believe in, what your vision of the world is. Your promise is also your reputation. You must continuously strive to uphold it. A company's brand represents their marketing identity - who they are, what they do, what kind of quality they provide, their reputation compared to competitors.
This unique opportunity developed my skills and experience in Brand Marketing. It also has given me a deeper understanding the relationships between brand ambassador and consumers. It also strengthened my role as a creative brand manager from a hands-on experience. This role has helped to stay on top of the latest design and marketing trends, learn to grow a brand through good brand planning, customer relationship development, brand storyteller and become a better brand evangelist for my client.
Customer Goals and Objectives
Business is unpredictable, and about the only thing that you can count on is that everything continuously changes. You need to constantly measure your business performance so you know what’s successful and what isn’t. As an entrepreneur, you must know how important it is to see what works at your business and what doesn’t.