Loft16 Guide to Building Customer Loyalty Program

Updated: Oct 5, 2021

Cut your marketing budget in half and turn your anonymous guests into loyal superfans.

1. Are You Making It Safe for Customers to Return?

People want to be assured that they are safe even it's all passed. This is where your brand image, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.

  • What are you doing to make your establishment safer?

  • It's time to deep clean your place and brag about it.

  • Are your staff ready to answer all the incoming questions?

  • Collectively, have you trained your staff to handle incoming skeptics?

Loft16 Restaurant brand management
Loft16 Restaurant brand management

“Brand keeps their promises. That’s how important of brand and its targeted consumer. Brand is a promise.” - Chez Boodparset, Brand Management

Perhaps, it is also the best time to revisiting at who we are, what we stand for? It's time to evaluate your brand or update your brand promise, brand message and brand image again. Whatever it is, this is the good time to do so. I think re-branding is another way to go. It might not be about changing anything but rather validating what we stand for-value, quality, and sense of purpose.

Telling a story is a critical part of re-building our brand. It helps to shape how people view us and enables consumers to begin forging a connection with us and our restaurant. A good brand story begins from its purpose, core values, and brand mission.

Loft16 Restaurant brand development, Sarasota

2. Ask, Why Should People Buy From You?

Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. Good brand story begins from its purpose, core values, and mission.

What Red Robin is doing?

While many brands have shifted to heavy dealing during COVID, Red Robin has doubled down on its brand promise, investing in technologies to improve the guest experience.” – That's Brand Trust.

3. Focus on The Consumer

Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.

Loft16 Restaurant brand development, Sarasota

4. Sell the Experience, Not the Product

Attitudes of consumers towards food depends on many attributes, which interns affects in different ways on their preferences, lead to acceptance and the selection of one dish over another. In fact, in the recent observation by our own Chefs and our team of staff how can we change the consumer deception of our food through art, good dining experience and education. We have been having fun with the experimentation on how the look of the food can change the perception of consumer behavior.

Here, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell a unique brand story. This restaurant brand has amazing products right off the bat—excellent Asian Fusion and Thai food, and superb sushi. This is what sets them ahead from their competitors. They certainly set a high standard for their product.

Loft16 Restaurant brand development, Sarasota

What Amazon is doing?

“According to Bezos, Amazon is obsessed with them and is always on the lookout for ways improve upon how they serve them” – Brand Trust.

5. Building an Emotional Brand Connection Is a Big Deal

Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.

We want every single one of our customers to feel like they're V.I.P customers. Our food, our presentation, and our superb customer service reflects our sense of pride and passion for what we do. We want to be the place where our staff is known for their personal touch—a place where we know our customer's, what they like and dislike, and even their favorite drink.

Loft16 Restaurant brand development, Sarasota

6. Be Consistent

In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Everything about your brand trust must translate to all consumer touch points. You must train everyone of your staff to be consistent with your brand from our brand message, sale experience, customer experience, person to person, online presence to content marketing. The important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.

About Me

Brand Management: Chez Boodparset

Agency: Loft16, Sarasota

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