Updated: Jul 26
The Importance of Having a Strong Digital Brand
Digital Brand Helps Loyalty Program
A customer loyalty program is a program runs by a restaurant or a business that offers benefits to frequent customers. They are structured marketing efforts that reward, and therefore encourage, loyal buying behavior. Those benefits may be in the form of discounts, rebates, free products, or other promotions.
“Loyalty program inspires them to continue to be your brand ambassadors.”
Think about it, consumers who are already enthusiastic about a brand are more likely to continue buying from your restaurant. Loyalty program inspires them to continue to do so. Loyalty program make consumers feel appreciated. Not only do you need loyal employees who care about your business, but you also need loyal customers to keep your business thriving into the future. Loyalty signals consumer trust. And consumer trust means customer retention. And customer retention means business growth. In my experience, customer retention is what going to keep your business flowing during slow seasons.
“Brand keeps their promises. That’s how important of brand and its targeted consumer. Brand is a promise.” - Chez Boodparset, Brand Management
Customer Loyalty Programs Is a Repeat Business Strategy.
Customer Loyalty Programs help increase revenue. It's a repeat business strategy. And as you know increasing customer retention helps boost profits simply because loyal customers already have trust in your restaurant brand. Customers are always looking for good deals or promotions that would benefits them. It's a given. Loyalty program make consumers feel appreciated. Why not? They have already chosen you over your competitors.
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Why Should People Buy from You?
Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. Good brand story begins from its purpose, core values, and mission.
Focus on The Consumer
Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.