In Hospitality Industry, Great Customer Experience Matters

How a satisfied customer is the best business strategy of all In Any Industries.

Create An Exceptional Customer Experience And Set The Expectations

1. Why it should start off with customer experience?

Customer experience is a top priority to businesses for the next 5 years and the reason is simple; the companies that focus on customer experience reduce churn and increase revenues - leading to higher profits!

Customer experience leads to customer loyalty. Customer loyalty inspires customer engagement for your restaurant as well. It gives you a direct way to communicate between your brand and your customers. Customer loyalty can better customer communication. Customer loyalty offers a direct line to customers. This is where conversations happen. Customer loyalty builds a connection with your customers.

This is where you find out about their wants, needs, feedback and ways to improve your products or service. At loft16 Brand Development, we collaborate with our local businesses especially in the restaurants and hospitality industry in Sarasota on different areas from building customer experience plan, increase overall brand presence, brand core values and finding your unique selling proposition.

“Customer Loyalty Programs help increase revenue. It's a repeat business strategy.”

2. Building Your Customer Experience Takes Team

Train your staff the important of boosting reservation. We all know that every hour that a restaurant table sits open is about generating revenue. In fact, 92% of consumers believe suggestions from your staff than traditional advertising because people value words from someone they know or familiar to than what commercial advertisement.

A well trained staff can easily build their emotional connection with customers through effective communication. This interaction is the bond that great sales are made of. Guest interaction builds customer loyalty. Loyal customers pay more, that is true. So, by far, word mouth is one of the most effective organic form of advertisement there is. There’s so much potential value to be unlocked through word mouth.

At loft16 Brand Development, we can collaborate with your team on different areas from building customer experience plan, increase overall brand presence, brand core values and finding your unique selling proposition.

Sarasota Brand Consultant: Loft16

3. Know your audience

As an owner, you have got to know your customers. Your ideal target market will the be key that dictates on almost everything you do. Human, we are social creators. Knowing who our consumer is, is critical when establishing our marketing budget. Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them.

Understanding your customers, you need to find out what they do for a living, who they are friends with, what their hobbies are, and where they spend their free time. Just a few minutes of research can help answer these questions, but if it's possible, take the time to sit down and have a conversation with them to fill in the blanks. To create your event promotion strategy, you need to understand where your attendees spend time online. Some events may use every marketing channel available. You may find it more effective to focus your time, budget, and energy on just a few.

At loft16 Brand Development, we collaborate with our local businesses n Sarasota on different areas from defining your target audience, building your overall brand presence, finding your brand core values and reevaluate your unique selling proposition.

Sarasota Brand Consultant: Loft16

“A positive customer experience makes consumers feel appreciated.”

4. Know Your Audience And Where They Are Coming From

When it's all said and done, chances are they enjoyed your last event and can’t wait to tell their friends or colleagues. So when you announce your on-sale through email, do the same on social media. You can find out which channel is more effective for your event by digging into your event data. Start with your web analytics (typically Google Analytics) to find out which marketing channels drove traffic to your last event’s ticketing or registration page.

Sarasota Brand Consultant: Loft16

5. Create experiences that are unique to your restaurant.

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission. What makes your restaurant special? What do you offer that customers won't find anywhere else? What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely? Again, clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times.

“Loyalty program builds a connection with your customers.”

6. Think Customer Service Translates To Customer Loyalty

Think about it, consumers who are already enthusiastic about a brand are more likely to continue buying from your restaurant. Loyalty program inspires them to continue to do so. Loyalty program make consumers feel appreciated. Not only do you need loyal employees who care about your business, but you also need loyal customers to keep your business thriving into the future. Loyalty signals consumer trust. And consumer trust means customer retention. And customer retention means business growth. In my experience, customer retention is what going to keep your business flowing during slow seasons.

“If You Had One Piece of Advice to Someone Just Starting Out, What Would It Be?”

7. Create a clear customer experience vision

Building an emotional brand connection is a big deal. Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crutial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.

We want every single one of our customers to feel like they're V.I.P customers. Our food, our presentation, and our superb customer service reflects our sense of pride and passion for what we do. We want to be the place where our staff is know for their personal touch—a place where we know our customer's, what they like and dislike, and even their favorite drink.

Sarasota Brand Consultant: Loft16

8. Remember This Golden Rule; Good Customer Service Is Essential In Building A Good Business Brand

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant brand. Good brand story begins from its purpose, core values, and mission. In addition, developing an effective your online presence, digital marketing to web design is one way you can get the attention of your potential customers. Building a proper user interface and user-friendly online presence can increase activity on your page, easier to convert leads into sales, boost the impact of your marketing techniques and it's the best way to market your brand.

So, How To Measure Your Weekly Business Overall Performance?

Pay Attention to....

• Daily Occupancy: Paying attention to the trend

• How Do Your Customers Know About You?: Search, Referral, Promotion Ads etc..

• Overall Customer Satisfaction: What is the percentage?

• Repeat Customers: Improved or not?

• Online Engagement: Increased or decreased?

• How's Your Website Visits: Increased by how much?

• Online Weekly Orderings: Increased by how much?

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