In Hospitality Industry, Great Customer Experience Matters

Updated: Oct 6, 2021

How a satisfied customer is the best business strategy of all In Any Industries.


Create An Exceptional Customer Experience And Set The Expectations


1. Why it should start off with customer experience?

Customer experience is a top priority to businesses for the next 5 years and the reason is simple; the companies that focus on customer experience reduce churn and increase revenues - leading to higher profits!


Customer experience leads to customer loyalty. Customer loyalty inspires customer engagement for your restaurant as well. It gives you a direct way to communicate between your brand and your customers. Customer loyalty can better customer communication. Customer loyalty offers a direct line to customers. This is where conversations happen. Customer loyalty builds a connection with your customers.


This is where you find out about their wants, needs, feedback and ways to improve your products or service. At loft16 Brand Development, we collaborate with our local businesses especially in the restaurants and hospitality industry in Sarasota on different areas from building customer experience plan, increase overall brand presence, brand core values and finding your unique selling proposition.


“Customer Loyalty Programs help increase revenue. It's a repeat business strategy.”


2. Building Your Customer Experience Takes Team

Train your staff the important of boosting reservation. We all know that every hour that a restaurant table sits open is about generating revenue. In fact, 92% of consumers believe suggestions from your staff than traditional advertising because people value words from someone they know or familiar to than what commercial advertisement.


A well trained staff can easily build their emotional connection with customers through effective communication. This interaction is the bond that great sales are made of. Guest interaction builds customer loyalty. Loyal customers pay more, that is true. So, by far, word mouth is one of the most effective organic form of advertisement there is. There’s so much potential value to be unlocked through word mouth.


At loft16 Brand Development, we can collaborate with your team on different areas from building customer experience plan, increase overall brand presence, brand core values and finding your unique selling proposition.


Sarasota Brand Consultant: Loft16





3. Know your audience

As an owner, you have got to know your customers. Your ideal target market will the be key that dictates on almost everything you do. Human, we are social creators. Knowing who our consumer is, is critical when establishing our marketing budget. Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. This simple tip can go a long way. Knowing your audience is the first step to building a relationship with them.