Is your restaurant ready for a new kind of customer post-COVID-19?

Updated: Nov 20, 2020

If Carryout-CurbSide Pick Up Is A Next Big Thing, Then How Would You Capitalize it?



Loft16 Restaurant brand management
Loft16 Restaurant brand management

Chez Boodparset, Loft16 Founder

Personally, I think, regardless whether it's true or note, take-out has always been here. The question should be How Would You Leverage Your To-go and Online Ordering Revenue During This Carry-Out Era?


We all hear what uncertainty means in everyday conversations. In some ways, the use of the word in economics is not that different. Uncertainty is a part of life and it can’t be avoided. The best way to deal with it is to learn techniques that help you live with the situations.






1. First And Foremost You Have To Know Your Number

As a business owner, you have to know your numbers. Manage overhead costs is essentially necessity. Business overhead costs are expenses that are related to the day-to-day running of a business. Reducing overhead costs is important in a business downturn. When business is slow, cutting overhead costs is normally one of the easiest ways to minimize losses and return your business to normality and ultimately profitability.


So, what made up of Carry-out Curbside Pick ups?

  • Your Daily To-go revenue

  • Your Daily Online Ordering

  • Online Menu/Online Presence

  • Passer Bys

  • Delivery Services

  • 3rd Party Delivery Services

Your restaurant revenues are usually coming from these areas:


  • Your daily revenue, and sales per table revenue.

  • Your bar/alcohol sales.

  • Your to-go sales, deliver services and referrals.

  • Your ability to upsells, restaurant special promotions, offers and giveaways.

  • Your online orders, reservations, walk-ins, to various traffic leads.

Do you know your number? Read more



Loft16 Restaurant brand management
Loft16 Restaurant brand management

Restaurant website design service: get inspired



2. Your Online Presence Is Essential to Your Business Brand

Besides, your online presence is essential to your business. Your Online Presence must also create a positive customer experience as well.


  • Can your customer find you?

  • What is your brand image, brand promise and brand message?

  • Do you have unique selling proposition?

  • Are you even worth a try?

  • How others people review you?


When it's all said and done, chances are they enjoyed their last experience and can’t wait to tell their friends or colleagues. So when you announce your sale through email, do the same on social media. You can find out which channel is more effective for your event by digging into your event data. Start with your web analytics (typically Google Analytics) to find out which marketing channels drove traffic to your last event’s ticketing or registration page.


How your online presence can have an impact on your brand? Learn More


3. Customer Loyalty Programs Will Always Dominate

Increase Your Online To-Go Orderings With Customer Loyalty Programs. Based on statistics, 3 out of 4 Americans have at least one retail loyalty card? Unsurprising, 84 percent of loyalty program members are likely to choose the program retailer over its competitors. Loyalty program makes customers feel appreciated. It makes regulars feel significant that they're supporting you. Majority of consumers feel their loyalty programs deliver benefits that are important to them.


How customer loyalty works? Read More


4. Your Online Menu Presence Is Also Your Point Of Sale

Having an Exceptional Online Menu will boost your online ordering significantly. Along with a strong brand identity, your online presence is a great way to visualize your marketing strategy. The pace of social and technological has changed. The world is adopting more and more technology by the second. Online shopping is a thriving market. 79% of U.S. consumers shop online, up from just 22% back in 2000. We’ve changed the way we go purchasing. In the age of smartphones technology, it's time your menu online.


Leverage your website to its fullest potentials: Read More

Today, customers are engaging with brands in more places and more times throughout the day than ever before. Therefore, developing a good relationship with the target market in all tough points is very essential. Therefore it's only makes sense be there when your customers searching for you. An online presence simply means low-cost marketing. It also means online menu campaign is a free and cheap marketing which develops to reach your future customers. As the manager, don’t be hesitant to spend a bit on public relations promoting your business. This is the time to get on those major social media platform like Facebook, Instagram, google-plus etc. It is a really good investment if doing it right.




5. Email Marketing Is Still King

Increase Your Online To-Go Orderings through Email Marketing. With what everything is going on in the world right now, it’s difficult to think positive. However if there is will, there is always a way, I believe. Or at least I choose to. During times of uncertainty, your business can still moving forward with sales to keep thigns at float with email marketing.


How email marketing works with your website: Click here

Email marketing is another form of direct marketing. In fact, email marketing is what drives our current revenue. The benefits of email marketing is as crucial as ever in the time of economic uncertainty. Email marketing is great for taking advantage of your loyal customer. What I like most about email marketing is the instant impact it contributes.






How To Measure Your Weekly Business Overall Performance:


  • Overall Customer Satisfaction: What is the percentage?

  • Repeat Customers: Improved or not?

  • Online Engagement: Increased or decreased?

  • How's Your Website Visits: Increased by how much?

  • Online Weekly Orderings: Increased by how much?



About Me, Brand marketing

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