Building A Non-Profit Brand

Updated: Oct 30, 2020

A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Developing a strong brand identity for your business is an extremely important factor in its success.

Client: NPW

Website: Click

Type of Business: Non-Profit Websites

Location: Carrollwood, Tampa.

Goals: Creating a trust worthy brand that appeals to specific target market. Projects are included re-branding, lead generation, customer engagement strategies, and overall marketing campaign.

Brand Designer/Concept: Chez Boodparset

Brand Logo: Chez Boodparset

Print Campaign: Chez Boodparset

Website Concept: Chez Boodparset

CMS System Techology: TampaBay Websites

Photography: Pexels.com



"Building A Brand With Your Deep Spiritual Passion With A Deep Sense of Purpose."

First Define Your Core Value

Live to Inspire is NPW mission. A company believes in a philosophy that each one of us walking this planet has the desire to be acknowledged and has something to give. Having a selfless mental and moral qualities distinctive to an individual where I always find it admiring in anyone. I took this project on with high sense of inspiration and admiration. By nature, I love giving a voice to those who can't be heard. I admire the ideal of making the impossible possible. Each day I go home with a sense of accomplishment and pride of this life mission. My value aligns with NPW's mission perfectly.



"In Brand Marketing, Consumer Is Always A Center Of What We Do. A Brand Is A Person. It Is What People Are Saying About You When You're Not There.”



Learn To Sell Solutions Not Product

Now more than ever, companies have the power to connect deeply with people. Make a focused effort to engage them in meaningful ways. You have to show them why they should connect with you and why you’re a brand they can trust and grow with. Whether you're selling a product or service, the sale results from solving a problem. People don’t buy products because they like the color scheme. People purchase it as a means to quench their need. The product is a solution to what is needed.




Technology As A Tool

We believe by developing an effective your online presence, CMS system, digital marketing and effective web design is one way you can get the attention of your potential buyers. Building a proper user interface and user-friendly online presence can increase activity on your page, easier to convert leads into sales, boost the impact of your marketing techniques and it's the best way to market your brand.



Create Relevant Content

Founded in 2017, NPW is dedicated to providing consumers with web technology to fulfill people's life mission. NPW is a web technology company that provides people with knowledge, creativity, resource, technology and support to build a trust worthy non profit brand. Following its core value of "Living with purpose philosophy". NPW's driving force is based on a common belief that shared by those who are awaken to their true calling. They are targeting people with mission of hope for the better society, better world, and certainly better themselves. NPW is about using technology to help someone to express one's message.



Identify Your Brand Value

"Live with purpose...." is their model. NPW stands by the ideology of "Live with Purpose". This is the value of the brand which I created. Our philosophy holds in the minds of people on a common belief that shared by those who are awaken to their true calling. Through our value "Live with purpose...." , we want our brand represents the sum of people's perception of a company's ideology, reputation, advertising campaign, and principle.




Building a Brand Identity

NPW is about building community involvement. We believe that strong connected community presents everything that what this brand is all about. And we want to ensure that projects in our brand identity in all touch points from our mission statement, visual image, campaign to color scheme. We understand that community involvement allows us to connect to our community to improve the quality life we touch. We believe that even helping out with the smallest tasks can make a real difference. Certainly, volunteering strengthens our ties to the community and broadens our support network, exposing us to people with common interests, neighborhood resources, and fun and fulfilling activities. And this is our target audience.





525 + Help Building Other Non-Profit Brands and Counting

Working along side our Social Media Content Writer, I was given a great opportunity to work on some our digital marketing campaign to promote our client's brands, products and services. I was assisting with all fun visual design, digital campaign strategy and conceptual process.



Using We Technology CMS System to Reach Your Target Audience

Developing an effective your online presence, digital marketing to web design is one way you can get the attention of your potential buyers. Building a proper user interface and user-friendly online presence can increase activity on your page, easier to convert leads into sales, boost the impact of your marketing techniques and it's the best way to market your brand.





Tell your story better. Clearly establish what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story begins from its purpose, core values, and mission.




Distinctive brand assets do not develop overnight; it takes time and consistency for consumers to make the link between the assets and the brand. Identifying and measuring distinctive assets helps brands ensure they aren’t using an element that is associated with a competitor. Distinctive assets are valuable to a brand.



Developing an effective your online presence, digital marketing to web design is one way you can get the attention of your potential buyers. Building a proper user interface and user-friendly online presence can increase activity on your page, easier to convert leads into sales, boost the impact of your marketing techniques and it's the best way to market your brand.




Client: NPW Non-Profit Websites

Location: Carrollwood/Tampa, FL Website: NPW Websites

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