Updated: Jul 22
Customers value more than just the price point about your product;they want a good brand.
One of the most important aspects of building a business is – building the brand. Brand is the most valuable asset of the business. People believe and love the brand and then buy the product. That means the most important asset of a business is not the systems, machines, factory and so forth. The most important asset of the business is the brand! That’s why entrepreneurs must focus on building their brand!
My Easy Tips for Building an Irresistible Restaurant Brand
Restaurant business is all about relationships. Customer engagement comes down to making a connection. Connection means trust. Without trust, there is no transaction. Brand trust means loyalty. Today, I'd like to share some of the tips I use
religiously in building an irresistible brand.
1. Focusing on The Consumer
Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.
2. Sell the Experience, Not the Product
Here, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell a unique brand story. This restaurant brand has amazing products right off the bat—excellent Asian Fusion and Thai food, and superb sushi. This is what sets them ahead from their competitors. They certainly set a high standard for their product.
StarThai definitely puts their heart and passion into their culinary standards. I had the opportunity to watch their chef at work one day. I truly admire their attention to details, the art of preparation, the décor, their overall presentation and of course the quality of the sushi itself. These are the qualities that set them apart from their competitors. I knew then I had something great to work with.