Building A Private Label Brand

Updated: May 11

Building an irresistible Boba Tea brand in Sarasota, Fl

Identify Your Core Value

Get familiar with this question, why should people buy from you? Your unique selling proposition is about building connection with your consumers. Your unique selling proposition builds trust and opens conversations. It is a bound. Your unique selling proposition means customer retention. And emotionally connected customers, they buy more often from our business.

Understand Your Products

Boba is made from tapioca starch, also known as cassava starch, which is why they're often also labeled as "tapioca pearls." They're small spheres that are often simmered in a brown sugar syrup to give them a sweet taste and dark black color.

It’s more than just the price, restaurant consumers value during the COVID pandemic. Your Unique Selling Point Builds A Stronger Brand

Customer Loyalty Program

As a restaurant owner, you must understand the customer’s mindset regarding deals. By creating a comprehensive loyalty program that allows for your restaurant to utilize modern marketing techniques to turn your customers into advocates for your brand. A good loyalty program doesn’t need to be stagnant. Loyalty programs are fairly self-sufficient, you can also change and improve your loyalty as you move forward.

Unique Selling Point

"Why people should buy from you?" a question you should ask yourself as a restaurant owner or manager. Brand relevance comes down to trust. Brand trust is loyalty. Brand loyalty comes from brand experience. Some of the most successful brands are the most relevant brands. It's the fact that our own happiness and well-being are the most important! So make your brand personal.

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. Good brand story telling begins from its purpose, core values, and mission. This is called your "Unique Selling Point Proposition".

Bubble tea has stayed popular because of its versatility; rather than losing its appeal as a novelty drink, it keeps up with people's tastes by changing itself. Instead of just sticking to tea, new fruit flavors were invented, along with new toppings and different kinds of milk. Bubble tea is the only one kind of drink that needs to be drank through thick straws. Bubble tea is not only a drink but also the combination of beverage and dessert.

Identify Your Target Market

Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.

Identify Your Brand Personality

We built this brand Identity from the ground up. After a meeting with the owners, we were intrigued by their original concept. Knowing who are we targeting is the driving force during the concept development phase. Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.

In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Your brand values, message, image, trust must translate to all consumer touch points. Train everyone of your staff to be consistent with your brand from our visual branding, sale experience, customer experience, person to person, online presence to content marketing.

The important of building good brand experience leads to satisfying customers, future customers and ultimately repeat customers. It's fairly to say that don’t leave your brand open to a variety of interpretations and customization.

Here, I get a chance to bring my skills and experience to the table. This project gives me an opportunity to tell a unique brand story. This restaurant brand has amazing products right off the bat. We want every single one of our customers to feel like they're V.I.P customers. Our food, our presentation, and our superb customer service reflects our sense of pride and passion for what we do. We want to be the place where our staff is known for their personal touch—a place where we know our customer's, what they like and dislike, and even their favorite drink.

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"Hi, I'm Chez. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. Getting to know your target audience allows your marketing to be finely targeted."

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