The Strategic Concept Behind DIY Boba Tea Brand Design

Designing DIY Boba Tea Brand Identity

Designing of DIY Boba Tea Brand Identity

This project was really fun to me personally. Boba Tea is part of modern day's food culture trend. It has become a lifestyle drink and a real trend for the Millennials as much as music they listen to.

Identify Brand Core Value

Brand identity design is the silent ambassador of your brand really. Boba tea brand should reflect the art of happiness, expression and sense of beginning. Boba tea drinks are the modern-day culture. In a sense, if you're happy, bubble tea is there to celebrate the joy with you. Again, Boba tea has a unique and exciting taste, and this is why we love Boba Tea. This is also why Millennials love Boba Tea. Boba tea is becoming a lifestyle drink and a real trend for the Millennials.

A brand is the set of expectations, memories, stories and relationships that your brand promised to give to your customers.

Unique Selling Point

Boba Tea is becoming a lifestyle drink and a real trend for the Millennials. People enjoy eating boba tea and taking pictures with it are one of the main reasons for its popularity is its taste and eye-soothing color. The sheer number of choices that makes boba tea even more appealing today. Boba Tea is part of modern day's food culture trend. It has become a lifestyle drink and a real trend for the Millennials as much as music they listen to. This is what inspired DIY Boba tea Lounge as we see today.

Branding is your fundamental promise of whom you serve, how you make your customers feel and what’s different about how you deliver.

Brand Visual Identity

We built this brand Identity from the ground up. After a meeting with the owners, we were intrigued by their original concept. Boba tea is about fun, good memories, sweet dessert heaven, and a safe haven for boba fanatics. This is where they can be themselves and let loose. Boba tea is about happiness.

Identify Its Target Market

Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.

How a brand is perceived in the market is what I'm passionate about.

What inspires customer buying decision is the ability to explore and experiment, mix and match with different flavors and combinations is another appeal to our shop, said Pim the owner. This alone, inspires that idea of "Personalization". You're your own boba tea barista.

Identify Brand Personality

We built this brand Identity from the ground up. After a meeting with the owners, we were intrigued by their original concept. Knowing who are we targeting is the driving force during the concept development phase.

Bubble tea has stayed popular because of its versatility; rather than losing its appeal as a novelty drink, it keeps up with people's tastes by changing itself. Instead of just sticking to tea, new fruit flavors were invented, along with new toppings and different kinds of milk. Bubble tea is not only a drink but also the combination of beverage and dessert.

Finding ways to build a strong emotional connection with our customers to make them engage with our brand is crucial. We believe that building an emotional connection is personal. It builds on the consistent positive customer experience that we provide.

Brand Consistency

In order for people to remember your brand, you want to ensure that the consistency of our branding to appeal to our target audience through every channel necessary. Your brand values, message, image, trust must translate to all consumer touch points. Train every one of your staff to be consistent with your brand from our visual branding, sale experience, customer experience, person to person, online presence to content marketing.

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