The Strategic Concept Behind DIY Boba Tea Brand Design

Updated: Oct 9

Designing DIY Boba Tea Brand Identity


Designing of DIY Boba Tea Brand Identity

This project was really fun to me personally. Boba Tea is part of modern day's food culture trend. It has become a lifestyle drink and a real trend for the Millennials as much as music they listen to.


Identify Brand Core Value

Brand identity design is the silent ambassador of your brand really. Boba tea brand should reflect the art of happiness, expression and sense of beginning. Boba tea drinks are the modern-day culture. In a sense, if you're happy, bubble tea is there to celebrate the joy with you. Again, Boba tea has a unique and exciting taste, and this is why we love Boba Tea. This is also why Millennials love Boba Tea. Boba tea is becoming a lifestyle drink and a real trend for the Millennials.


A brand is the set of expectations, memories, stories and relationships that your brand promised to give to your customers.


Unique Selling Point

Boba Tea is becoming a lifestyle drink and a real trend for the Millennials. People enjoy eating boba tea and taking pictures with it are one of the main reasons for its popularity is its taste and eye-soothing color. The sheer number of choices that makes boba tea even more appealing today. Boba Tea is part of modern day's food culture trend. It has become a lifestyle drink and a real trend for the Millennials as much as music they listen to. This is what inspired DIY Boba tea Lounge as we see today.



Branding is your fundamental promise of whom you serve, how you make your customers feel and what’s different about how you deliver.


Brand Visual Identity

We built this brand Identity from the ground up. After a meeting with the owners, we were intrigued by their original concept. Boba tea is about fun, good memories, sweet dessert heaven, and a safe haven for boba fanatics. This is where they can be themselves and let loose. Boba tea is about happiness.



Identify Its Target Market

Getting to know your target audience allows your marketing to be finely targeted. Your brand identity should speak to your target market, addressing their specific needs in a language they can relate to. In this way, your message can cut through the noise of competing brands. How a brand is perceived in the market is what I'm passionate about. Understanding the consumer's needs and behavior to ensure that the service and product falls in line with their brand and resonates with current and potential customers.


How a brand is perceived in the market is what I'm passionate about.



What inspires customer buying decision is the ability to explore and experiment, mix and match with different flavors and combinations is another appeal to our shop, said Pim the owner. This alone, inspires that idea of "Personalization". You're your own boba tea barista.