Updated: Feb 18
It's time to pick up the pieces and getting ready to move forward to the next chapter. However, this time we're back stronger and picking up what we've learned while looking ahead. We should take this time to reflect inward. Collectively, we should look back at who we are, see how can we better ourselves.
Since brand promise is based on trust. So how can we recreate that brand trust to our customers again?
1. Make It Safe For Customers To Return
People want to be assure that they're safe even it's all passed. This is where your brand image, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.
What are you doing to make your establishment safer?
It's time to deep clean your place and brag about it.
Are your staff ready to answer all the incoming questions?
Collectively, have you trained your staff to handle incoming skeptics?
Perhaps, it's also the best time to revisiting at who we are, what we stand for? It's time to evaluate your brand or update your brand promise, brand message and brand image again. Whatever it is, this is the good time to do so. I think re-branding is another way to go. It might not be about changing anything but rather validating what we stand for-value, quality, and sense of purpose.
Telling a story is a critical part of re-building our brand. It helps to shape how people view us and enables consumers to begin forging a connection with us and our restaurant. A good brand story begins from its purpose, core values, and mission.
2. It's Time To Evaluate Your Brand Core Values
Clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. A good brand story begins from defining your purpose, brand core values, and your brand mission. It comes down to asking important questions such as:
Who you are? What your brand stands for?
What is your brand message, brand values and brand promise to your customers?
What makes your restaurant special?
What do you offer that customers won't find anywhere else?
What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely?
3. It's Time To Understand Your Target Consumer Even More
The main purpose of marketing is to match the value your business is creating with the right customers. There's no one-size-fits-all marketing strategy that will deliver you the results you're aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers are asking for and determining the best channels to deliver it on. In addition, getting to know your target audience allows your marketing to be finely targeted. Your brand value should speak to your target market, addressing their specific needs in a language they can relate to.
"If you are not willing to risk the usual, you will have to settle for the ordinary." - Jim Rohn
4. Focus On Building Brand Loyalty
Brand trust is loyalty. Some of the most successful brands are the most relevant brands. Brand relevance comes down to trust. It's not enough for a brand to just promise change, your brand must actively engage and drives change through brand consistency. As business owner, you should ask yourself "Is your brand story coming across in everything you do?" or "Is that story consistent across all marketing channels?" At the same time, you also need to understand how people are experiencing your brand every day? Remember, your brand consistency counts just as much as your brand promise.
5. It's Time To Highlight Your Restaurant Brand’s Assets
Distinctive brand assets do not develop overnight. It takes time and consistency for consumers to make the link between the assets and the brand. Identifying and measuring distinctive assets helps brands ensure they aren’t using an element that is associated with a competitor. Distinctive assets are valuable to a brand. They are used to measure how prevalent and unique customers think they are. The more prevalent and unique a brand is, the more recognition and loyalty it earns. And recognition + loyalty = profit.
"There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed." -- Ray Goforth
6. Reward Them With Something Of Value
According to the study, buyer purchase patterns. If your restaurant combine products that people already buy, you know the bundle will likely appeal to your customers. Use your expertise to pick other products that work well together. Customers will be grateful if you suggest pairings they might not have thought of. Instead of just offering pre-built bundles, encourage clients to pick and choose accessories to base bundles. This method not only increases your revenue and average sales in a great deals. It also can help you move your inventory that is at risk of becoming stale.
By giving them something of value on their big ticketed items, takes your customers feel that they have invested in the decision making. Again, customers love deals. Similarly, you and I love good deals.
Again, ask youself this question. Are you thankful for your customers? Of course you are. The real question is – do you show it? . As a small business person, you know that your most important asset, by far, is your customers. Giving deals shows your appreciation. Give them a VIP treatment when they come. Literally, consider rolling out the red carpet way of thinking. Have staff on hand to cater to customers’ every whim for a day.
7. Setting Goals and Measure Them.
Albert Einstein once said "Life is like riding a bicycle, to keep your balance, you must keep moving.”This is the best time to reflect of who you are and evaluate what your brand stands for. It's necessary to move on that sense of purpose and mission while turning this negative situation into positive one.
After all said and done, how do you measure your marketing goals defines your core values. As a business owner, you should have various methods to effectively measure your brand performance. Because the end goal of your marketing efforts is to raise sales and profits, use the numbers to measure how your campaigns are affecting how your customers see you.
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