know your brand
First, Ask...What's Your Brand Core Value?
Brand Core Value is what do you stand for?
Clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company. It comes down to asking important questions such as:
Who you are? What your brand stands for?
What is your brand message, brand values and brand promise to your customers?
What makes your restaurant special?
What do you offer that customers will not find anywhere else?
What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely?