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Marketing Strategy & Campaign Planning

Marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you are succeeding or failing. Your marketing goals should align with your overall brand objectives. This makes it easier to show the value of your work and secure buy-in from your client. It is also critical if you want to turn your ideal target audience into customers for your business.

  • Business objectives

    • What are your campaign objectives? What is it that you're aiming to from this campaign such as growing your brand, gaining more exposure, turn your customers into your brand advocates, drive leads and sales, or improve customer retentions.

  • Campaign goals

    • What are your campaign goals? Such as raising awareness, improve customer engagement, conversion to brand reputations.

  • How do you getting your message across?

    • It's all depended on who are you targeting to.

    • Where do they spend most of their time? What are their behaviors and social habits?

    • Knowing who your audience is key. This insight will help dictate how you create your content that inspires call-to-action such as...click, like, buy, comment on, or share. ​

  • Plan your budget

    • Typically your campaign goals dictates your campaign budget. Choose your best option to gain the best results. 

  • Metrics

    • How do you measure your campaign results? Such as website shares, comments, clicks, likes, sign up, mention, tag, to purchase.

Brief Summery

"Loft16 Branding, One Small Step That Makes A Big Difference."