Local Coffee Shop

Know Your Brand Unique Selling Point

Get familiar with this question, why should people buy from you? Simply by clearly establishing what your brand is all about has the power to increase the value of your business’s product or service by over 20 times. Your Unique Selling Point Builds A Stronger Brand. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your restaurant. Good brand story begins from its purpose, core values, and mission. Defining your brand unique selling point will set your establishment apart from your competitors.

Your unique selling point is about building connection with your consumers. Your unique selling proposition builds trust and opens conversations. It is a bound. Your unique selling proposition means customer retention. And emotionally connected customers, they buy more often from our business. They visit us more, not to our competitors but to our restaurant. I think, if you are emotionally invested in your customers, and you are building brand relationship with them. Loyal customers feel that their presence means something.

Examples:

  • Apple states that it believes a phone “should be more than a collection of features. This is precisely what a smartphone is.”

  • Nike's unique selling point is that they provide the best quality shoes for athletes and fitness.

  • Starbucks is using concept that "to make it right:" as their unique selling point. So consumers will behave more positively toward Starbucks because they are guaranteed to have a product that they will love.

Brief Summery

"What is unique about your brand or service that differentiates you from others?."